New shampoo ad tells the heartwarming story of trans girl raised by lesbian moms

Sawyer and her moms in the Pantene commercial
Sawyer and her moms in the Pantene commercial Photo: Screenshot/Pantene

A new ad for Pantene shampoo shows two lesbian moms, Ashley and Ellie, raising a transgender girl, Sawyer.

In the ad, the girl and her moms explain that hair is an important part of how Sawyer is seen by the world.

Related: 10 LGBTQ ads from 2018 that sold everything from potatoes to shampoo

“She has always been super gender creative, and hair has been a big part of her transition,” said Ashley in the ad. “Once she told us that she identified as a girl, she immediately wanted to grow her hair out.”

“It made me feel good and confident and it made my insides match my outsides,” said Sawyer.

Pantene has worked with LGBTQ people and themes in ads before. In 2018, a Pantene ad in the Philippines told the story of Kevin Balot, a transgender woman.

And last year, drag queen Nina West appeared in an ad as a model.

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