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A new Magnum ad says that being gay is a ‘guilty pleasure’ like eating ice cream

A Magnum ice cream pop
Photo: Shuttst

A new ad for ice cream suggests that being gay is a “guilty pleasure” and compares the fear of being gay in societies where homosexuality is illegal to eating ice cream.

A Spotify ad for Magnum – those ice cream pops covered in chocolate, among other things – is about guilty pleasures.

One man who speaks English with an accent says, “A hug for my boyfriend — that’s my guilty pleasure, because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.”

The man’s country is not identified in the ad.

Related: A lesbian couple will appear in this ad, even though the company got hate mail

People on Twitter were not amused by the comparison.

Magnum defended the ad in a statement, saying that the point was “to remind people that what is considered a guilty pleasure isn’t always what you would expect.”

They didn’t explain why anyone should feel guilty about being gay.

Being gay is illegal in 70 countries and 11 currently allow the death penalty as a punishment for homosexuality.

A nonbinary teacher was disciplined for trying to explain their pronouns to students

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