Bud Light has launched a new limited series of rainbow colored bottles to celebrate the 50th anniversary of the Stonewall Riots.
The aluminum bottles will be sold nationwide. The company will donate $1 to GLAAD for every case of beer sold.
“Bud Light has been a supporter of the LGBTI community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTI community and everything GLAAD does to support it,’ Vice President of Marketing, Andy Goeler, said in an emailed statement.
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“The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond. With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD’s initiatives and the LGBTI community overall.”
The beer was one of the first brands to advertise in LGBTQ media and specifically market to the community.
In 2016, the brand put out a commercial featuring Amy Schumer and Seth Rogen to celebrate the one year anniversary of the Supreme Court’s ruling legalizing same-sex marriage nationwide. The two celebrities are shown attending a wedding for two grooms.
“Bud Light proudly supports everyone’s right to marry whoever they want,” Rogen says at the end of the spot.
“Bud Light stood with the community at a time when many brands did not, and their continued outspoken support sets the bar for other global brands,” GLAAD Chief Programs Officer Zeke Stokes said.