News (USA)

Ivanka Trump dumps failing clothing brand to ‘focus on Washington’

Ivanka Trump
MAY 27, 2014 - Ivanka Trump, daughter of real estate mogul Donald Trump speaks at a National Press Club luncheon.

Retailers across the nation have dropped Ivanka Trump’s namesake fashion line after her father’s election – and now she’s dumping it too. 18 employees will lose their jobs.

When the popular department store Nordstrom dropped the clothing line in early 2017, Trump took to Twitter to castigate the company, saying his daughter was being treated unfairly and that the decision was “terrible.”

Shortly after, Trump adviser Kellyanne Conway went on “Fox & Friends” and told people to buy Ivanka Trump’s products – an ethics violation.

Nordstrom said the decision was not politically motivated, nor was it in response to a #GrabYourWallet campaign to get stores to stop selling her products in protest of Trump’s policies, but rather that it was purely a business decision based on performance.

Other retailers like Hudson’s Bay Co. have also dropped the line. Online sales at Amazon, Bloomingdale’s, and Macy’s dropped more than 55% in the past year. Macy’s is currently selling Trump dresses at over half off while Dillard’s has put Trump handbags on massive markdown.

Trump refused to admit that declining sales and public boycotts of the brand were behind her decision. Instead, she said she needs to focus on her White House job – her version of the “I’m resigning my seat to spend time with my family” political excuse.

“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington,” she said in a prepared statement. “So making this decision now is the only fair outcome for my team and partners.”

While President Trump continuously claims he will bring manufacturing jobs back to the United States, the first daughter’s clothing line was primarily made in foreign countries.

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