Life

Rugby team’s new black jerseys stretch to reveal a hidden pride rainbow

The team wanted to get creative in their support of LGBTQ equality, so they designed something the rugby world has never seen before.
By
Rugby team’s new black jerseys stretch to reveal a hidden pride rainbow
Photo: Facebook

The world famous New Zealand rugby team All Blacks and its sister team Black Ferns have amazing new jerseys to celebrate equality.

The jerseys appear black when worn, but when stretched they reveal a rainbow.

Diversity is Strength

We are proud to team up with AIG Rugby as we tackle discrimination together! #DiversityIsStrength 🇳🇿🏉

Posted by All Blacks on Sunday, April 22, 2018

“Our creative challenge to [an advertising agency in Japan] was how do we combine AIG, the All Blacks/Black Ferns and diversity in a relevant and impactful way,” said Matthew Walker of AIG Japan, which sponsors All Blacks and Black Ferns.

The jersey is made of ribbed material with black on the top part of each rib and rainbow colors inside.

Facebook

“The result is a fabric that maintains its black appearance when at rest, but when stretched, reveals the deeper grooved portions of each rib and the colors underneath,” Walker said.

It’s not just supportive, it’s also really cool.

Don't forget to share:

Discover more

Pride is the spirit that bolsters LGBTQ rights movements throughout the world.


Life
Japan New Zealand Rainbow Flag Rugby

Support vital LGBTQ+ journalism

Reader contributions help keep LGBTQ Nation free, so that queer people get the news they need, with stories that mainstream media often leaves out. Can you contribute today?

Once Monthly Annually

Cancel anytime · Proudly LGBTQ+ owned and operated

Bill making it legal to ban gays & lesbians from adopting passes in Oklahoma

Previous article

Texas man gets probation after using ‘gay panic’ defense to explain killing his neighbor

Next article

More in LGBTQ Pride