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Tracking the plunge
The Times currently lists The Secrets of My Life at number 13, a tumble from where it debuted in the 8th position; 8th is where the memoir sits on the WSJ list. But USA Today is far less charitable: Jenner’s book plunged from its debut on May 4th at number 15 down to 90 this week, selling fewer copies than Ivanka Trump for her Women Who Work, and outperformed by the children’s classic Goodnight Moon by Margaret Wise Brown.
“To ensure a spot on The Wall Street Journal’s Bestseller list,” blogged author and motivational speaker Patrick Snow, you need to sell about 3,000 books in the first week and to hit gold and The New York Times Bestseller list, you’ll need 9,000 copies sold in the first week.” Keeping that goalpost in mind, Secrets had no trouble landing a spot on these well-followed lists. Staying there is the challenge.
Amazon, according to Snow, typically requires a total of 500-1,000 sales per week to be recorded in its top 100.
The memoir is already Amazon’s number one best-selling hardcover for sale — in the transgender category. It’s number 3 in LGBT hardcovers, and number 36 in hardcover biographies. That’s a huge improvement from its spot on the pre-order list, number 1,784. But when compared to all books sold by Amazon, Secrets has slipped from its debut spot as the 49th hottest selling book, to fall flat out of the top 100.
That cannot be viewed as good.
“We do not comment on sales but are delighted that the book made its debut on The New York Times Bestseller list,” Franco told LGBTQ Nation, “and will appear this Sunday, as well.”
While there’s no denying its initial success as a bestselling memoir, three Hollywood and publishing industry insiders who spoke to LGBTQ Nation on condition of anonymity speculated that Americans simply have had enough of the transgender former Olympian, and the hype surrounding her transition. “They’re over it,” said one. “She’s had her 15 minutes and it’s done,” said another.
Witness the abysmal ratings of Diane Sawyer’s prime time interview of Jenner on ABC’s 20/20 program last month. As with most sequels, it couldn’t compare to the original.
Her slip is showing
Their one-hour sitdown, which served as a blatant promotion for the memoir, earned ratings that were down 85 percent among adults aged 18 to 49 from the two-hour coming out interview in 2015, Deadline reported. Although Good Morning America and Fox News’s Tucker Carlson didn’t suffer serious ratings declines on account of their subsequent Jenner interviews, Sawyer’s double-digit ratings drop was eclipsed by an 11 percent decline in the key demographics that matter most to advertisers, from 20/20’s April 14 show — a program that didn’t receive a tenth as much promotion.
And the distaste for all things Jenner doesn’t end with her book.
E!’s Keeping Up With The Kardashians also is reportedly in decline, and significantly so, after jumping on the Caitlyn Jenner promotion bandwagon. Matriarch Kris Jenner branded her ex-husband as a liar in the season premiere episode, mainly for claiming Kris knew about her being trans all along. Although a network spokesperson did not respond to requests for a comment as of press time, Cosmopolitan and other sites report ratings are in free fall for the reality show created by Jenner and her ex-wife. Whereas the fashionista clan could be counted on for huge numbers with events like Kim Kardashian’s wedding — 10.5 million viewers — now KUWTK barely draws 1.5 million.
Do these ratings portend the end of the much mocked series? After all, E! canceled I Am Cait after two seasons, on account of a serious ratings slide that followed an emphasis on her conservative politics, and there are reports this could be the Kardashians’ final season. But E! president Adam Stotsky, who compared the family to “the eighth wonder of the world,” told The Hollywood Reporter “as long as the family continues to be comfortable with us highlighting their antics, we’ll tell those stories.”
Even Kim Kardashian’s enormous buttocks is losing fans, while simultaneously stealing attention from her famous father’s memoir.
Tabloids seized upon photos of her surgically-augmented, generous rear end that had been posted without the Photoshop treatment, and the resulting cellulite controversy reportedly cost Kardashian 100K Instagram followers overnight.