Ellen DeGeneres is joining music stars Lady Gaga and Pharrell Williams in a new ad campaign for Revlon that is focused not on cosmetics but something far deeper: support for charities that spread love and understanding.
“The Love Project is the beginning of a social movement which aims to inspire more love, acceptance and caring in the world,” Carlos Barreto, Revlon Senior Vice President of Marketing, said in a statement. “At the heart of this campaign is the belief that all people are beautiful and that love can create a better world.”
The company has committed $1 million to support a variety of charities including the Women’s Heart Alliance, Born This Way Foundation, From One Hand to AnOTHER and the Trevor Project, as People reported.
In a 30-second TV commercial that debuted during the Academy Awards, Williams, Gaga and DeGeneres extol the virtues that “promote love, kindness, empathy and understanding,” as Gay Star News reported.
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“Love is embracing who you are,” Gaga says in the ad. She adds that it is also visiting her grandmother’s house — which gives DeGeneres a comedic opportunity to say she, too, loves Lady Gaga’s grandma’s house.
Love, says DeGeneres, is “why we’re here.” Williams adds, “Love is shining a light in the dark.”
https://www.youtube.com/watch?v=fHPLOEvU1bA
