Cupid, bend back your bow, and let your arrow goooo, straight to my gay lover’s heart, for meeeeee!
Valentine’s Day consumers are the target of a stunning new advertising campaign by Lush cosmetics that features a same-sex couple in loving poses.
And the online response has been heart-bursting.
Our Valentine's Day goodies are even better when you've got someone to share them with. Online and in shops now: https://t.co/e7OJujFK3I pic.twitter.com/sPryxZ3icE
— Lush North America (@lushcosmetics) January 19, 2017
To everyone marching today, time for some well-deserved bubbles! #bettertogether #womensmarch #loveislove pic.twitter.com/LDWuSX9EkU
— Lush North America (@lushcosmetics) January 22, 2017
Last week, we posted a photo that created quite the stir! Let us set the record straight. Big tubs – they do exist! #bathgoals #loveislove pic.twitter.com/r9ieybNJD2
— Lush North America (@lushcosmetics) January 23, 2017
OMG YOU GO @lushcosmetics YOU GO 🙌🏼🙌🏼🙌🏼 I didn't buy from you before but I might now https://t.co/tAOJPqZAty
— Amber 🍍 (@amber_zander) January 23, 2017
loving that you use a non heteronormative couple here. Take my money forever 💸💸💸💸💸
— Gabrielle Leimon (@GabrielleLeimon) January 19, 2017
Even bisexuals are in a lather.
Never Miss a Beat
Subscribe to our newsletter to stay ahead of the latest LGBTQ+ political news and insights.
These queer ads from @lushcosmetics for Valentine's has me 😭😭❤❤🌈🌈🌈 pic.twitter.com/buyKgIISi3
— Eliel Cruz (@elielcruz) January 19, 2017
As PinkNews noted, this isn’t Lush’s first gay rodeo. In 2015, the company’s “GayIsOkay” campaign raised money for LGBTQ causes through sales of its Love soap.
