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This is not your mother’s Valentine’s Day cosmetics advertising campaign

Photo: Lush Cosmetics

Cupid, bend back your bow, and let your arrow goooo, straight to my gay lover’s heart, for meeeeee!

Valentine’s Day consumers are the target of a stunning new advertising campaign by Lush cosmetics that features a same-sex couple in loving poses.

And the online response has been heart-bursting.

Even bisexuals are in a lather.

As PinkNews noted, this isn’t Lush’s first gay rodeo. In 2015, the company’s “GayIsOkay” campaign raised money for LGBTQ causes through sales of its Love soap.

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