Cupid, bend back your bow, and let your arrow goooo, straight to my gay lover’s heart, for meeeeee!
Valentine’s Day consumers are the target of a stunning new advertising campaign by Lush cosmetics that features a same-sex couple in loving poses.
And the online response has been heart-bursting.
— Lush North America (@lushcosmetics) January 19, 2017
— Lush North America (@lushcosmetics) January 22, 2017
— Lush North America (@lushcosmetics) January 23, 2017
— Amber 🍍 (@amber_zander) January 23, 2017
loving that you use a non heteronormative couple here. Take my money forever 💸💸💸💸💸
— Gabrielle Leimon (@GabrielleLeimon) January 19, 2017
Even bisexuals are in a lather.
— Eliel Cruz (@elielcruz) January 19, 2017
As PinkNews noted, this isn’t Lush’s first gay rodeo. In 2015, the company’s “GayIsOkay” campaign raised money for LGBTQ causes through sales of its Love soap.