A new lawsuit alleges that Derek Jeter didn’t want his upscale men’s underwear to be worn by gay people, though the former baseball star claims the allegations are totally false.
He’s been ensnared in a $30 million legal war with the people behind the Frigo underwear line, who say he didn’t want the skivvies marketed to gay people at all:
“[Jeter] demanded that [Frigo] not market to the gay community and states that he did not want the Frigo brand to be ‘too gay.'”
Frigo maintains that it had a deal with Jeter, in which he would be present for major publicity events and serve as the director of the company, but Jeter backed out in no small part to the marketing strategy.
The company insists that Jeter was angry that 50 Cent was chosen as the brand ambassador, as he thought the choice was “too urban.”
Jeter also denies these allegations.
The court documents claim that Jeter demanded that Frigo abandon any efforts to make the underwear “sporty” because he thought it could damage his relationship with Nike.
Jeter, for his part, says these claims are “categorically false” and says the allegations are disgusting.