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Hervé Léger exec fired: Our dresses aren’t for lesbians

Hervé Léger exec fired: Our dresses aren’t for lesbians
Patrick Couderc has been fired from his post at Hervé Léger.
Patrick Couderc has been fired from his post at Hervé Léger.
Patrick Couderc has been fired from his post at Hervé Léger.

Hervé Léger exec Patrick Couderc has been fired for comments he made regarding the company’s clothing — and who shouldn’t wear them.

Yesterday, he said “voluptuous” women and lesbians need not apply.

“If you’re a committed lesbian and you are wearing trousers all your life, you won’t want to buy a Leger dress,” he told the UK’s The Mail on Sunday. “Lesbians would want to be rather butch and leisurely.”

Today, BGBH Max Azria released a statement about the decision:

The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc’s comments made in the Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Hervé Léger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination.

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