General Mills, Lucky Charms celebrate Pride with #LuckyToBe campaign

Staff Reports

General Mills is celebrating LGBT Pride Month with a new campaign social media focused on diversity and acceptance.

Centered around one of its iconic brands — Lucky Charms — General Mills is encouraging folks to participate in its campaign by tweeting photos with the hashtag #LuckyToBe.

Here’s the campaign video:

In 2012, General Mills, based in Golden, Minn., made headlines when it came out in opposition to a proposed constitutional ban on same-sex marriage in its home state of Minnesota. The ban was defeater by voters later that year.

This is the first year General Mills has publicly celebrated LGBT Pride.

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