A new twist on an old campaign: Grey Poupon gives a nod to LGBT pride

Staff Reports

In a nod to LGBT pride, Grey Poupon has released a photo of two men in side-by-side cars holding hands through the window.

The image is a twist on its iconic 1980’s era “Pardon me” ad campaign in which two sophisticated men share Grey Poupon between their chauffeured town cars.

The image carried the caption: “June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season.”

The image has garnered over 16,000 “likes” since it was posted on Facebook on Monday, and as expected, the comments section has bee been flooded with both positive and negative remarks.

Last year, Kraft Foods (who owns Grey Poupon) posted an image of its popular Oreo cookie with rainbow layers between its biscuit wafers, instead of the usual dollop of white cream, and the message, “Proudly support love!” That post generated more than 200,000 likes and over 30,000 comments — mostly positive.

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