Old Navy isn’t the first retail chain to ride the gay pride rainbow wave, but it’s likely the largest.
On Wednesday, Old Navy — owned by Gap, Inc. — is launching a line of gay pride-themed T-shirts sized for men, women, and babies, with 10% of the proceeds going to the It Gets Better Project.
I like the idea of moms, dads, and teens browsing in malls across America and unexpectedly coming across t-shirts emblazoned with the words “Love proudly, Old Navy Pride 2011.”
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I’m very impressed by these Old Navy tees promoting love and acceptance to the masses.
A notable list of high-end designers — namely Marc Jacobs and Kenneth Cole — have released limited edition t-shirts in support of marriage equality. But Old Navy is by far the largest retailer to do so.
The limited edition Old Navy pride t-shirt collection, priced at $7.50 to $14.50, includes four designs that are available until June 30th.
Update: The t-shirts are expected to be available in these “select stores” only:
California: Beverly Connection (Los Angeles), Fashion Valley (San Diego), Market St. (San Francisco); Florida: (Orange Blossom Trail (Orlando), Coral Ridge Shopping Center (Fort Lauderdale); Georgia: Buckhead Station (Atlanta); Hawaii: Ala Moana (Honolulu); Illinois: Kingsbury St. (Chicago), State St. (Chicago); Massachusetts: CambridgeSide Place (Cambridge); Minnesota: Mall of America (Bloomington), The Quarry (Minneapolis); Nevada: Turnberry Town Square (Las Vegas); New York: New York Ave (Huntington), Avenue Of The Americas, W. 34Th St., Broadway (New York City); Ohio: Olentangy River Rd (Columbus); Oregon: Lloyd Center (Portland); Pennsylvania: Gallery II (Philadelphia); Texas: Barton Creek (Austin), Dallas Galleria (Dallas), Park Lane (Dallas); Virginia: Tysons Corner Center (Mclean); Washington: Pine St. (Seattle); Wisconsin: Madison East Town Square (Madison).
We have contacted Old Navy to inquire about additional locations and online availability. Stay tuned.