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VIDEO

General Mills, Lucky Charms celebrate Pride with #LuckyToBe campaign

Friday, June 6, 2014
Luckytobe
General Mills is celebrating LGBT Pride Month with a new campaign social media focused on diversity and acceptance. Centered around one of its iconic brands -- Lucky Charms -- General Mills is encouraging folks to participate in its campaign by tweeting photos with the hashtag #LuckyToBe.

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