New & Noteworthy:

General Mills

Archives | Mentions:

Page 1 of 11

General Mills makes bold, pro-gay move with Cheerios ad featuring gay parents

| Friday, October 3, 2014
Cheerios-effect
In its boldest, pro-gay move yet, General Mills is launching a new Cheerios campaign in Canada with a television ad centering around a same-sex couple and their daughter. The “Cheerios Effect” campaign will include nearly a dozen videos on the internet and TV ranging from 15 seconds to three-minute mini-documentaries, all featuring a diverse range of stories across ...

Filed under: , , , ,

VIDEO

General Mills, Lucky Charms celebrate Pride with #LuckyToBe campaign

| Friday, June 6, 2014
Luckytobe
General Mills is celebrating LGBT Pride Month with a new campaign social media focused on diversity and acceptance. Centered around one of its iconic brands -- Lucky Charms -- General Mills is encouraging folks to participate in its campaign by tweeting photos with the hashtag #LuckyToBe.

Filed under: , ,

FRC: Boycott Betty Crocker for baking wedding cakes for gay couples

BRIAN TASHMAN | Right Wing Watch | Thursday, September 12, 2013
Betty Crocker
When gay rights advocates criticized Chick-fil-A for the company’s financial support of anti-gay organizations, the Family Research Council decried their “gaystapo tactics.” Apparently, the FRC believes that boycotts are only acceptable if they are organized by conservative groups.

Filed under: , , ,

NOM wants pro-gay companies to pay a ‘price’ in countries hostile to gay rights

| Monday, November 12, 2012
nom-300x205
Fresh from its stinging loss in five states in last week's election, the National Organization for Marriage has pledged to continue efforts to create backlash against companies that support marriage equality, by ensuring they pay a “price” in Middle Eastern countries that are hostile to gay rights.

Filed under: , , , ,

General Mills gets outpouring of support for marriage equality stance

| Tuesday, July 3, 2012
General Mills' corporate campus in Golden Valley, Minn.
WASHINGTON – A petition in support of Minnesota-based Fortune 500 Company General Mills by the Human Rights Campaign, the nation's largest LGBT civil rights organization, has received nearly five times more signatures than an anti-equality petition launched by the National Organization for Marriage (NOM).

Filed under: , , ,

NOM livid over General Mills’ opposition to Minnesota marriage amendment

| Saturday, June 16, 2012
General-Mills-logo-0616121
GOLDEN VALLEY, Minn. -- Food giant General Mills this week took a stand against a proposed constitutional amendment to ban same-sex marriage in Minnesota.

Filed under: , , , ,

Page 1 of 11