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General Mills

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General Mills makes bold, pro-gay move with Cheerios ad featuring gay parents

Friday, October 3, 2014
In its boldest, pro-gay move yet, General Mills is launching a new Cheerios campaign in Canada with a television ad centering around a same-sex couple and their daughter. The “Cheerios Effect” campaign will include nearly a dozen videos on the ...

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General Mills, Lucky Charms celebrate Pride with #LuckyToBe campaign

Friday, June 6, 2014
General Mills is celebrating LGBT Pride Month with a new campaign social media focused on diversity and acceptance. Centered around one of its iconic brands -- Lucky Charms -- General Mills is encouraging folks to participate in its campaign by ...

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FRC: Boycott Betty Crocker for baking wedding cakes for gay couples

Thursday, September 12, 2013
Betty Crocker
When gay rights advocates criticized Chick-fil-A for the company’s financial support of anti-gay organizations, the Family Research Council decried their “gaystapo tactics.” Apparently, the FRC believes that boycotts are only acceptable if they are organized by conservative groups. ...

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NOM wants pro-gay companies to pay a ‘price’ in countries hostile to gay rights

Monday, November 12, 2012
Fresh from its stinging loss in five states in last week's election, the National Organization for Marriage has pledged to continue efforts to create backlash against companies that support marriage equality, by ensuring they pay a “price” in Middle Eastern ...

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General Mills gets outpouring of support for marriage equality stance

Tuesday, July 3, 2012
General Mills' corporate campus in Golden Valley, Minn.
WASHINGTON – A petition in support of Minnesota-based Fortune 500 Company General Mills by the Human Rights Campaign, the nation's largest LGBT civil rights organization, has received nearly five times more signatures than an anti-equality petition launched by the National ...

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NOM livid over General Mills’ opposition to Minnesota marriage amendment

Saturday, June 16, 2012
GOLDEN VALLEY, Minn. -- Food giant General Mills this week took a stand against a proposed constitutional amendment to ban same-sex marriage in Minnesota. ...

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