Advertise on LGBTQ Nation
The Associated Press calls the LGBT community:
“Advertising’s most elusive, yet lucrative target market.”
Research conducted by Harris Interactive and Witeck-Combs Communications, Inc.* reveals that consumers who self-identify as lesbian, gay, bisexual or transgender (LGBT) have a deeper trust for products and brands that not only target LGBT consumers, but even more so for products offered by companies that have progressive policies toward LGBT employees.
- 92 percent of LGBT Americans are likely to consider a brand that is known to provide equal workplace benefits to all of their employees, including gays and lesbians;
- 81 percent of gay Americans are likely to consider a brand that supports non-profits or causes important to them;
- 64 percent of gay Americans are more likely to purchase everyday household products from companies that market directly to them in LGBT media;
- Gay consumers are more likely to consider purchasing a product from a company that is tailored to the consumer and includes images of gays and lesbians in the ad.
With direct response as the objective, targeted advertising can make all the difference in the world, and the internet is more precise and effective at targeting than with any other medium.
About LGBTQ Nation visitors:
LGBTQ Nation reaches an international audience, and is the most-followed LGBT news source on social media (as of July 2015, with over 925,000 Facebook fans).
Banner Advertising — available in standard banner sizes of 728×90, 160×600, and 300×250, and are available based on CPM (Cost per Thousand Impressions) or on a weekly or monthly flat-fee sponsorship. We’re happy to work with clients large and small, and gladly offer personal service tailored to any advertising budget.
Please Contact Us for additional advertising information, questions, or to discuss your marketing needs.
LGBTQ Nation does not accept advertising which contains sexually explicit images as defined by 18 U.S.C. 2256. All advertising submissions are subject to approval in meeting content standards.