Mexico’s gay-themed ad campaign for Colgate will make you smile

Colgate toothpaste

Colgate toothpaste publicity photo

Colgate toothpaste broke new ground for Mexican television by featuring a gay couple in their latest commercial. Launched in time for pride month, the company is using the hashtag #SmileWithPride to promote the campaign.

Watch the new ad below, and try to keep from breaking out into a big goofy grin.

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