The #GayTurtle project was created by Amnesty International and TBWA Istanbul to illustrate how homophobia and hate crimes are still a major problem in Turkey (and everywhere else.)
Utilizing sly humor and a small militia of hidden cameras, the below video features an aquarium worker informing shoppers that they’ve just chosen to purchase a “gay turtle.”
The reactions run the gamut. There’s cursing, uncomfortable silence, shock, and one customer who even responds, “Give me a normal, non-gay, standard turtle.”
Watch:
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h/t: AdWeek
