This pet store tried to sell customers a ‘gay turtle’

These turtles are bravely playing gay.

These turtles are bravely playing gay. Derek de Koff

The #GayTurtle project was created by Amnesty International and TBWA Istanbul to illustrate how homophobia and hate crimes are still a major problem in Turkey (and everywhere else.)

Utilizing sly humor and a small militia of hidden cameras, the below video features an aquarium worker informing shoppers that they’ve just chosen to purchase a “gay turtle.”

The reactions run the gamut. There’s cursing, uncomfortable silence,  shock, and one customer who even responds, “Give me a normal, non-gay, standard turtle.”

Watch:

h/t: AdWeek

This Story Filed Under

Comments