Health insurance ad campaign targeting same-sex couples debuts in Illinois


Staff Reports

The Illinois health insurance marketplace has developed a new ad campaign aimed at encouraging members of the LGBT community to get insured under the Affordable Care Act.

Get Covered Illinois is launching the ad specifically aimed at letting married, same-sex know they can enroll in health plans in the same way as heterosexual couples, reports The Washington Post.

The television ad features Illinois residents Jake and Allen — a real couple who are friend’s with the commercial’s director — and who recount how their relationship developed.


The ad, which ran during prime time in Chicago Friday night and will be running in different markets throughout the state, including during the Golden Globe Awards on Sunday, is part of a broader “National LGBT Outreach and Enrollment Week” effort the Obama administration and its allies are launching Monday.

Out2Enroll, a collaboration among the Center for American Progress, Federal Agencies Project and Sellers Dorsey Foundation, will be holding events throughout the country in an attempt to make further inroads among the LGBT community.

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