NEW YORK — Burger King is celebrating gay pride with a message on its Whopper wrappers.
The fast-food chain says it will post a video online Wednesday that shows scenes from a San Francisco location where it sold a “Proud Whopper.” Customers were not told what is in the burger, which comes wrapped in rainbow paper. Once opened up, a message inside the wrapper states, “We are all the same inside.”
The chain says the “Proud Whopper” video was shot over the past weekend in San Francisco, near where the city held its 44th annual gay pride parade. Fernando Machado, who heads global brand management for Burger King, said in a phone interview the “Proud Whopper” will remain on the menu until Thursday.
A rough cut of the two-minute video shows confused customers asking about the Proud Whopper, trying to figure out what makes it different, then later grasping what is happening.
“I think this wrapper means we all have the same rights,” a young child explains.
“A burger has never made me cry before,” says a young woman.
Article continues belowAnother young woman uses an expletive to explain that it’s same stuff inside. The video also shows some negative reactions, including a man who says the chain will no longer have his business.
Burger King said the video was developed by the ad agency DAVID, and directed by Henry Alex Rubin, who also directed the film “Girl, Interrupted.”
Other food companies have also recently shown support for gay individuals, including Oreo-cookie maker Mondelez International Inc., which featured a gay couple in an ad for Honey Maid graham crackers, and Coca-Cola Co., which featured a gay couple in its
Super Bowl ad.
This material may not be published, broadcast, rewritten, or redistributed.