Just for the San Francisco Gay Pride 2014, Burger King introduced a new burger: the Proud Whopper. What made this burger different? People were surprised, delighted and even a little shocked to find out. Watch the Proud Whopper unwrap for the big reveal.
Customers were not told what is in the burger, which comes wrapped in rainbow paper. Once opened up, a message inside the wrapper states, “We are all the same inside.”
The idea is that the Proud Whopper is no different from the regular Whopper, despite its colorful packaging.