Just in time for LGBT Pride Month, Nike is launching its #BETRUE collection of uniquely designed footwear and apparel inspired by the LGBT community.
Nike says the #BETRUE collection features rainbow colors as a reflection of the diversity within sports and Nike’s support for the LGBT community.
“We are a company committed to diversity, inclusion and unleashing human potential,” said Tim Hershey, Nike Vice President of Global Merchandising and Executive Chair of Nike’s LGBT & Friends Employee Network.
“Nike believes if you have a body you are an athlete and we’re delighted that #BETRUE is becoming a call-to-action for all athletes to be their most authentic selves.”
Nike will host the coalition’s third-annual summit in Portland, Ore., on June 13-14.