The company behind Honey Maid graham crackers on Monday unveiled a diversity-rich advertising campaign prominently featuring same-sex parents among its collection of real American families.
With the new campaign, “Honey Maid recognizes that while the makeup and the day-to-day lives of families have evolved, the wholesome family connections remain the same,” according to a statement by parent company Mondelez International.
Among the real-life stories featured in the 30-second ad, part of Honey Maid’s “This is Wholesome” campaign, is Jason and Tim, who are raising their two sons in a same-sex household. Also featured is an interracial couple and their three children, and a single dad.
“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” said Gary Osifchin, Sr. Marketing Director of Mondelez International.
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“Each family in the campaign embodies an evolving family dynamic and demonstrates those special family connections that align well with the Honey Maid brand,” the company added.
Watch:
Honey Maid has also released a brief documentary about the families featured in the campaign; here’s more about Jason and Tim and their sons:
The campaign debuts this week on television and a variety of social media and multicultural channels.
Honey Maid is also inviting social media fans and followers to share photos of their own family connections using #thisiswholesome.
