Update, 7:00 p.m. EDT
Guinness has announced it is dropping it’s sponsorship of New York‘s St. Patrick’s Day Parade. The Stonewall Inn responded that it looks forward to serving Guinness on St. Patrick’s Day and beyond. More here →
NEW YORK — New York’s historic Stonewall Inn, site of the Stonewall riots of 1969 which is widely considered to be the single most important event leading to the modern gay rights movement, will drop Guinness beer from its shelves on Monday following the beer company’s decision to stand by its sponsorship of the city’s St. Patrick’s Day Parade.
On Friday, Heineken announced it had pulled its sponsorship of Monday’s St. Patrick’s Day Parade in New York City because of the ban on pride banners. “We believe in equality for all,” a Heineken USA spokeswoman said.
But Guinness has been steadfast in its sponsorship of the parade, as has Ford Motor Co..
Article continues below“By supporting the New York City St. Patrick’s Day Parade, Guinness is telling its LGBT customers and employees that it supports the parade’s discriminatory ban,” said said GLAAD President and CEO Sarah Kate Ellis.
A similar scenario has played out in Boston, where Mayor Martin Walsh skipped Sunday’s parade because organizers refused to let allow a gay veterans group to displaying a banner identifying that they are gay. In addition to Walsh’s boycott, Sam Adams beer also yanked its sponsorship of the Boston event.