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Barneys highlights lives of transgender models in spring ad campaign

Thursday, January 30, 2014
Courtesy: Barney's New York

Courtesy: Barney’s New York
Katie Hill and Arin Andrews.

NEW YORK — Barneys New York, an American retail chain of luxury department stores, has partnered with the National Center for Transgender Equality and the New York LGBT Community Center to feature the lives and stories of 17 transgender models and their family members as part of its Spring advertising campaign.

The campaign, “Brothers, Sisters, Sons & Daughters” highlights both the struggles and triumphs a trans person may face in relation to their gender identity.

Each model interviewed by journalist Patricia Bosworth, a contributing editor at Vanity Fair. The first-person interviews address a range of issues from bullying, discrimination and abandonment to empowerment, self-confidence and unconditional love.

The first couple featured (pictured) are Katie Hill and Arin Andrews from Oklahoma. Hill was the first transgender student to graduate from her Oklahoma high school in 2012, and the former couple, who remain close friends, first met at a transgender support group.

You can read their story here; following is a video introduction:

“Barneys New York is bringing the wholeness and internal beauty of transgender people to the public. Bruce Weber, Patricia Bosworth and Barneys New York have made transgender lives real and have given these models the chance to tell their own touching and inspiring stories in their own voices,” said Mara Keisling, Executive Director for the National Center for Transgender Equality.

“‘Brothers, Sisters, Sons & Daughters’ is a powerful reminder of how far we have come culturally as transgender people, and it will help push us further,” said Keisling.

The campaign, launched Thursday on the Barney’s corporate website, was shot on location in New York City by iconic American fashion photographer Bruce Weber, widely known for his ad campaigns for Calvin Klein and Ralph Lauren, as well as his work for Vogue, GQ, Vanity Fair, and Rolling Stone magazines.

The retail chain also announced that the National Center for Transgender Equality and the New York LGBT Community Center will receive a portion of all sales from Barney’s 11 flagship stores nationwide and Barneys.com on February 11.

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30 more reader comments:

  1. This is great! :D

    Posted on Friday, January 31, 2014 at 2:43am
  2. It’s still ‘fuck Barney’s’ all day every day..

    Posted on Friday, January 31, 2014 at 2:44am
  3. LOL

    Replied on Friday, January 31, 2014 at 2:56am
  4. Do they highlight the lives of Black (possibly) transgender people that they call the cops on?

    Posted on Friday, January 31, 2014 at 2:46am
  5. this is great

    Posted on Friday, January 31, 2014 at 2:47am
  6. does he own a shirt? :P

    Posted on Friday, January 31, 2014 at 2:51am
  7. who needs a shirt with a body like that? (; he's worked so hard to get there, let him show it all off!

    Replied on Friday, January 31, 2014 at 3:03am
  8. I'm just commenting on the fact that almost all the photos I've seen of him are topless

    Replied on Friday, January 31, 2014 at 3:04am
  9. Who would want him any other way? -dreamy sigh-

    Replied on Friday, January 31, 2014 at 3:20am
  10. haha ikr

    Replied on Friday, January 31, 2014 at 3:20am
  11. aww :3 Arin Allen Andrews congrats dear! changing lives day by day!!

    Posted on Friday, January 31, 2014 at 2:58am
  12. Look at those nipples! ..must be cold!

    Posted on Friday, January 31, 2014 at 2:58am
  13. He’s exceptionally hot.

    Posted on Friday, January 31, 2014 at 3:01am
  14. Let him be topless, I bet you look terrible topless Alec James Radecki

    Posted on Friday, January 31, 2014 at 3:09am
  15. Tim Kreslake

    Posted on Friday, January 31, 2014 at 3:37am
  16. Posted on Friday, January 31, 2014 at 3:47am
  17. That’s probably cause he’s ftm and before he couldn’t take off his shirt like that. He feels free.

    Posted on Friday, January 31, 2014 at 3:51am
  18. Wow.

    Posted on Friday, January 31, 2014 at 6:09am
  19. Wow way to go. ..right on

    Posted on Friday, January 31, 2014 at 6:49am
  20. Thank god he’s not black or the article might read model accused of shoplifting

    Posted on Friday, January 31, 2014 at 11:19am
  21. racist but not against gays! fuck barneys

    Posted on Friday, January 31, 2014 at 11:25am
  22. Posted on Friday, January 31, 2014 at 1:41pm
  23. Posted on Friday, January 31, 2014 at 1:44pm
  24. screw the bigots at Barney’s!

    Posted on Friday, January 31, 2014 at 4:18pm
  25. Are female to male transgenders represented also? Do not leave transmen out.

    Posted on Friday, January 31, 2014 at 6:20pm
  26. arin is a transman, dear.

    Replied on Friday, January 31, 2014 at 9:36pm
  27. Very cool!

    Posted on Friday, January 31, 2014 at 6:28pm
  28. Thank you Weston James. So important that all are included.

    Posted on Friday, January 31, 2014 at 9:53pm
  29. Better be consistent Barneys!!! They are so over priced anyway!!

    Posted on Friday, January 31, 2014 at 11:12pm
  30. OMG I LOVE KATIE and ARIN!!!! THEY ARE JUST SO CUTE , sad they are not together anymore. THO ARIN WILL YOU MARRY ME???

    Posted on Saturday, February 1, 2014 at 3:26am