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Queerty prematurely announces ‘disappointing’ U.S. Supreme Court ruling on DOMA

Predicting doom and gloom, a publicity stunt for ratings, a desire to jump the gun for SEO optimization, or an embarrassing mistake?
Monday, June 10, 2013
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In an overzealous attempt to break the news before anyone else, popular LGBT blog Queerty.com jumped the gun early Monday morning by publishing an article announcing that the U.S. Supreme Court had declined to rule on the constitutionality of the Defense of Marriage Act.

However, the much anticipated ruling, which may come down as soon as this week, in fact has yet to be handed down. The publishing of the article, mysterious as it may still be, was touted as a mistake, but a link to the article was still live as of 4:30 p.m. ET.

Clearly, Queerty wants to be the first to tell you the news, and I wonder if they have prepared a draft posting for each and every eventuality, or merely a couple based on their own predictions.

Whichever it may be, Queerty caused confusion and consternation as they hit the “publish” button on a post they did not intend for readers to see.

In response to one reader who wrote asking “what the hell it meant,” Queerty responded:

What you’re seeing is only a draft in anticipation of a story and was not meant to be published and if it was published, was done so in error. Also, please note that the post is not live on our site, nor would we intentionally publish something without the proper supporting information. We’re well aware that the Supreme Court decision has not come down yet, but like you we are waiting with bated breath. We do, however, appreciate your concern and thank you for alerting us to the matter.

The bad news is that the erroneous post is live, and still visible online.

Update, 6/13/13: After leaving the post live for almost three days, Queerty has now taken down the erroneous story.

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