The 40-second messages feature the voice of former state Sen. James Meeks, who is senior pastor of Chicago‘s Salem Baptist Church.
Last month, the group began airing 60-second commercials on black-oriented radio stations and also plans a “street campaign” to supplement the telephone campaign.
The state Senate has already approved legislation allowing same-sex couples to marry. It awaits a floor vote in the House, where Speaker Michael Madigan has said passing it will be “very difficult.”
Rep. Ken Dunkin, the head of the 30-member group, announced his support for the legislation, and said gay families living in his district are waiting for the state to treat them with the respect and dignity they deserve.
Gov. Pat Quinn supports the bill and said he would sign it into law if passed by the legislature.