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Amazon releases new Kindle television ad with a gay twist (Video)

Wednesday, February 20, 2013

Online retailer Amazon has released a new television ad for its Kindle Paperwhite e-readers, this time with a gay twist.

The ad, titled “Husbands,” features a man and woman comparing their tablets while sunbathing next to one another.

Watch:

Last year, Amazon.com founder Jeff Bezos and his wife, MacKenzie Bezos, donated $2.5 million to support the marriage equality coalition in Washington state.

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Filed under: LGBTQ Life

19 more reader comments:

  1. That is so cute!

    Posted on Wednesday, February 20, 2013 at 8:09pm
  2. Kindle: Hurrah!

    Posted on Wednesday, February 20, 2013 at 8:12pm
  3. i may have to order one just to support this ad, yea amazon for this

    Posted on Wednesday, February 20, 2013 at 8:13pm
  4. Saw it last night! It took me by surprise- very cute!

    Posted on Wednesday, February 20, 2013 at 8:16pm
  5. Love it!

    Posted on Wednesday, February 20, 2013 at 8:20pm
  6. Great Job!

    Posted on Wednesday, February 20, 2013 at 8:29pm
  7. Just saw this! VERY,VERY SMART MARKETING!

    Posted on Wednesday, February 20, 2013 at 8:41pm
  8. AHHHHH Precious babies!! <3 That was adorable!! Well done!!

    Posted on Wednesday, February 20, 2013 at 8:42pm
  9. Just saw it! Love, love, love it!!! I was so not expecting that! Progress!! :)))

    Posted on Wednesday, February 20, 2013 at 10:27pm
  10. Tasteful! I LIKE IT!

    Posted on Wednesday, February 20, 2013 at 10:41pm
  11. I saw and played it over and over. Loved it.

    Posted on Wednesday, February 20, 2013 at 11:07pm
  12. Cute ad

    Posted on Thursday, February 21, 2013 at 5:12am
  13. And you’ll notice, society has not yet crumbled.

    Posted on Thursday, February 21, 2013 at 8:36am
  14. Kudos to Amazon!

    Posted on Thursday, February 21, 2013 at 8:37am
  15. Interesting! Very nice Amazon :)

    Posted on Thursday, February 21, 2013 at 8:41am
  16. Perfectly subtle and natural as to say there is no reason to even think about it, lets just continue living. Excellent commercial.

    Posted on Thursday, February 21, 2013 at 9:04am
  17. Waiting for the day when marrying someone born of the same sex isn’t a punchline…

    Posted on Thursday, February 21, 2013 at 9:18am
  18. I loved it

    Posted on Thursday, February 21, 2013 at 10:14am
  19. Great!

    Posted on Thursday, February 21, 2013 at 11:43am