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Las Vegas markets to trendy gays, square straights in new ad campaign

Sunday, January 20, 2013

A new print advertising campaign from the Las Vegas Convention and Visitors Authority is marketing to gay and lesbian travelers with a new twist, promoting that in Sin City, “everyone’s welcome, even straight people.”

The stylish, five-ad series from local ad agency R&R Partners, each feature a “stereotypical” representation of a frumpy straight couple surrounded by “stereotypical” hip, trendy gays and lesbians:

Additional ads are here.

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