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Las Vegas markets to trendy gays, square straights in new ad campaign

Sunday, January 20, 2013

A new print advertising campaign from the Las Vegas Convention and Visitors Authority is marketing to gay and lesbian travelers with a new twist, promoting that in Sin City, “everyone’s welcome, even straight people.”

The stylish, five-ad series from local ad agency R&R Partners, each feature a “stereotypical” representation of a frumpy straight couple surrounded by “stereotypical” hip, trendy gays and lesbians:

Additional ads are here.

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Filed under: LGBTQ Life

5 more reader comments:

  1. Yeah stereotype after stereotype after stereotype. I wish the media would actually find a decent representation of gays. Somehow we go from being normal people to models who carry on orgies.

    Posted on Sunday, January 20, 2013 at 5:06pm
  2. But what about us square gays?? :’(

    Posted on Sunday, January 20, 2013 at 5:13pm
  3. and us straight ones !!

    Posted on Sunday, January 20, 2013 at 5:17pm
  4. Looks normal to me, Sorry.

    Posted on Sunday, January 20, 2013 at 6:47pm
  5. It’s and advert for Las Vegas for chrissakes! Not a representation of your “normal” boring life.

    Posted on Monday, January 21, 2013 at 4:36am