The anti-gay group that bills itself as “One Million Moms” — who resurrected their fight against JC Penney earlier this week over a new ad featuring Ellen DeGeneres — has dumped its latest protest after only three days.
“A new JCP ad features Ellen and three elves,” the group posted on its website Tuesday. “JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets.”
But as of today, the campaign has been scrubbed, and OMM Director Monica Cole told The Christian Post, “We’re not taking action, we’re moving on.”
Since February, the organization has waged an online campaign against JC Penney, accusing the retail chain of jumping on the “pro-gay bandwagon” by hiring DeGeneres as its spokesperson, calling her “not a true representation of the type of families that shop at their store.”
Cole said that her organization’s problem was not with the content of the ad, but rather “the agenda behind it.”
One Million Moms, whose membership is really closer to 50,000 judging by its Facebook page, is a project of the American Family Association (AFA), a group that has been designated as an anti-gay hate group by the Southern Poverty Law Center (SPLC).