Following recent victories for same-sex marriage in Maine, Maryland and Washington state this election cycle, the Human Rights Campaign on Sunday announced the launch of a national TV ad campaign aimed at growing public support for marriage equality.
The campaign coincides with plans this week by the U.S. Supreme Court on whether to consider the constitutionality of the 1996 Defense of Marriage Act, the federal law that defines marriage as between one man and one woman.
The ad, narrated by Morgan Freeman, will air in Washington D.C., New York and Los Angeles, and is designed to influence decision makers, not voters, according to HRC spokesman Fred Sainz.
“America stands at the dawn of a new day. Freedom, justice and human dignity have always guided our journey toward a more perfect union. Now across our country, we are standing together for the right of gay and lesbian Americans to marry the person they love. And with historic victories for marriage, we’ve delivered a mandate for full equality. The wind is at our back. But our journey has just begun. Join us.”
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“This year proved to be a pivotal turning point in the movement for marriage equality and now we press onward with renewed vigor and public opinion squarely on our side,” said HRC President Chad Griffin, in a statement.
“While we celebrate, we most remember that we fight until full equality has reached every single person in every corner of this vast country,” he said.
Beginning in January, five state legislatures — Delaware, Hawaii, Illinois, Minnesota and Rhode Island — are expected to take up the issue of same-sex marriage.
