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Amtrak markets to same-sex parents, lauches ‘Ride with Pride’ website

Wednesday, August 1, 2012
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Amtrak launched its “Ride With Pride” campaign on Wednesday, a partnership with the International Gay and Lesbian Travel Association (IGLTA) — a travel network that connects LGBT individuals with travel companies that are LGBT friendly.

The campaign includes a new website, Amtrak With Pride, promoting LGBT-friendly Amtrak destinations such as Martha’s Vineyard, Lake Placid and California Wine Country.

Along with the new website, Amtrak also released two LGBT-friendly advertisements, marketing Amtrak’s family discount program to same-sex parents.

Two versions of an ad boasting the same headline, “Priceless family moments are now affordable,” have been released, one featuring two dads, the other with two moms:

Amtrak will become one of 2,000 members of the IGLTA’s network of travel-oriented businesses.

“At Amtrak, diversity is not just a corporate buzzword, it’s a priority,” Amtrak’s site reads.

“There are many components that may define business diversity, but we believe there is ultimately one main goal: To promote a fair, positive, equitable and inclusive environment, free from discrimination and harassment, with individual commitment to ensure that our customers, our suppliers and our workforce reflect the diverse fabric of America.”

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