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Amtrak markets to same-sex parents, lauches ‘Ride with Pride’ website

Wednesday, August 1, 2012

Amtrak launched its “Ride With Pride” campaign on Wednesday, a partnership with the International Gay and Lesbian Travel Association (IGLTA) — a travel network that connects LGBT individuals with travel companies that are LGBT friendly.

The campaign includes a new website, Amtrak With Pride, promoting LGBT-friendly Amtrak destinations such as Martha’s Vineyard, Lake Placid and California Wine Country.

Along with the new website, Amtrak also released two LGBT-friendly advertisements, marketing Amtrak’s family discount program to same-sex parents.

Two versions of an ad boasting the same headline, “Priceless family moments are now affordable,” have been released, one featuring two dads, the other with two moms:

Amtrak will become one of 2,000 members of the IGLTA’s network of travel-oriented businesses.

“At Amtrak, diversity is not just a corporate buzzword, it’s a priority,” Amtrak’s site reads.

“There are many components that may define business diversity, but we believe there is ultimately one main goal: To promote a fair, positive, equitable and inclusive environment, free from discrimination and harassment, with individual commitment to ensure that our customers, our suppliers and our workforce reflect the diverse fabric of America.”

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18 more reader comments:

  1. I vote they buy out chicfila and stop the ignorance.

    Posted on Wednesday, August 1, 2012 at 5:09pm
  2. they should really expand their service and rail system!

    Posted on Wednesday, August 1, 2012 at 5:09pm
  3. Uh oh, now One Thousand Moms isn’t gonna be able to ride the train. Teee!

    Posted on Wednesday, August 1, 2012 at 5:10pm
  4. Awesome news i always use them when i travel!!

    Posted on Wednesday, August 1, 2012 at 5:20pm
  5. Yayyy!!..i my wife and i take the Amtrak alot!!!!…its good to know that for every bigoted company,there are five more who actually support us!!!!!!! Thanks Amtrak!!!!!!

    Posted on Wednesday, August 1, 2012 at 5:22pm
  6. YAYYYYYY!!!!

    Posted on Wednesday, August 1, 2012 at 5:28pm
  7. So bigots are left with walking in ugly shoes, cars made in eastern europe w/ gas bought at Exxon-Mobile or just staying home watching Faux News on a eastern european made TV. Sucks to be them!

    Posted on Wednesday, August 1, 2012 at 5:30pm
  8. So cool! Can’t wait to plan a trip!

    Posted on Wednesday, August 1, 2012 at 5:35pm
  9. Perfect!!!

    Posted on Wednesday, August 1, 2012 at 5:37pm
  10. now if only amtrak when in to fayetteville arkansas i would take them instead of greyhound

    Posted on Wednesday, August 1, 2012 at 5:43pm
  11. cool

    Posted on Wednesday, August 1, 2012 at 6:10pm
  12. Aw, how nice of them!

    Posted on Wednesday, August 1, 2012 at 6:53pm
  13. Awesome lets all take a train ride

    Posted on Wednesday, August 1, 2012 at 6:54pm
  14. Love Amtrak.

    Posted on Wednesday, August 1, 2012 at 7:14pm
  15. Love trains!

    Posted on Wednesday, August 1, 2012 at 8:56pm
  16. Nevery pass on a chance to take the train!

    Posted on Wednesday, August 1, 2012 at 9:24pm
  17. I new I liked Amtrak…

    Posted on Wednesday, August 1, 2012 at 10:45pm
  18. Amtrak is my primary carrier when I do interstate travel and, as a railfan and rail-industry follower, also my favorite railroad. As someone dating a bi-sexual girl and having a gay brother, I am SO proud that my favorite corporation is standing up for their rights. :)

    Posted on Wednesday, August 1, 2012 at 10:58pm