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Target stores nationwide now selling greeting cards for same-sex unions

Sunday, July 15, 2012

MINNEAPOLIS — Placed on greeting card racks under the headings of “For two special men” and “For two special women,” Minneapolis-based Target Corp. is now stocking greeting cards to celebrate same-sex unions.

The gay-themed greeting cards hit Target stores nationwide last month, just weeks after the retailer began selling gay pride-themed t-shirts online, reported the Minneapolis Star-Tribune.

The cards are addressed to: “Two very special women, one very special love” and “Mr. & Mr.” and included greetings which include “…a love story whose time has come! Congratulations.”

Company spokeswoman Molly Snyder said that “Target is focused on diversity and inclusivity,” and now offers a range of greeting cards that appeal to a variety of audiences, including the LGBT community.

The cards are made by Carlton Cards, a unit of American Greetings, whose spokeswoman Patrice Sadd said the company and Target jointly decided to offer “wedding cards relevant for everyone.”

The move is the latest step by Target to appeal to gay and lesbian consumers — in 2010, Target drew backlash for a $150,000 donation it made to a political action group backing Tom Emmer, the failed Republican gubernatorial candidate who opposed gay marriage.

Target’s donation led to nationwide boycotts of the retailer among LGBT consumers and allies, while the retailer continued to fund anti-gay politicians even after its CEO issued a public apology.

And last year, an exclusive deal between Target and Lady Gaga over the sales of her album, “Born this Way,” broke down over the company’s perceived anti-gay sentiments.

In November, Minnesotans will vote on a proposed constitutional amendment to define marriage as a union between a man and a woman. Target has not yet taken a position on the amendment, and said it’s going to remain neutral, having been burned by its political involvement in the past.

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46 more reader comments:

  1. About FREAKING TIME !!!!!!!!!!!!

    Posted on Sunday, July 15, 2012 at 8:24pm
  2. target rulesr

    Posted on Sunday, July 15, 2012 at 8:24pm
  3. good

    Posted on Sunday, July 15, 2012 at 8:24pm
  4. hhhmmm… I guess they learned something when they F’d up with Lady Gaga and Prop 8….

    Posted on Sunday, July 15, 2012 at 8:25pm
  5. Good! That earns my business.

    Posted on Sunday, July 15, 2012 at 8:26pm
  6. What I would tell Target Corporate is, You are making steps in the right direction, but if you remain silent on the debate, then you condone the fear and hate. Step up and more and take a stand WITH US on equal marriage rights. Put your weight and voice behind Marriage Equality in Mn, and the rest of America, and the World! Become a true leader.

    Posted on Sunday, July 15, 2012 at 8:26pm
  7. hell yeah for Target! They are even trans friendly! I love the boyfriend cotton underwear! totaly makes me feel like the real me!

    Posted on Sunday, July 15, 2012 at 8:26pm
  8. Don’t they also donate, or used to donate, to hate campaigns, though?

    Posted on Sunday, July 15, 2012 at 8:28pm
  9. i saw this a few weeks ago looking for same-sex wedding cards for a co-worker of mine and thought this was awesome! You can actually customize the cards too! GO TARGET!

    Posted on Sunday, July 15, 2012 at 8:28pm
  10. So what does “One million MorOMs” have to say?

    Posted on Sunday, July 15, 2012 at 8:38pm
  11. They did donate to an anti-gay candidate i believe, but when the community spoke up about their displeasure, made a donation to a pro LGBT organization. Not sure how I feel about them on a corporate level, but I do know that I enjoy shopping there over Wal-Mart..

    Posted on Sunday, July 15, 2012 at 8:38pm
  12. wtg Target, It’s about time

    Posted on Sunday, July 15, 2012 at 8:39pm
  13. still waiting on that apology from Target about those donations to a bigot who was endorsed by Howard Dean! my my my some folks have such a short memory its been 3 years and counting and no apology should be accepted!

    Posted on Sunday, July 15, 2012 at 8:43pm
  14. i cannot like this enough! loveee

    Posted on Sunday, July 15, 2012 at 8:47pm
  15. and why won’t they sell frank ocean’s cd? something about it having been pre-released on itunes? doesn’t stop them from selling other cds that have been pre-released on itunes.

    Posted on Sunday, July 15, 2012 at 8:49pm
  16. do they have a change of heart or are they seeing green of the gay dollar?

    Posted on Sunday, July 15, 2012 at 8:51pm
  17. Nice

    Posted on Sunday, July 15, 2012 at 9:04pm
  18. Yay!

    Posted on Sunday, July 15, 2012 at 9:07pm
  19. Well at Target we now have domestic partner benefits!

    Posted on Sunday, July 15, 2012 at 9:08pm
  20. This is great!

    Posted on Sunday, July 15, 2012 at 9:08pm
  21. Are they still donating to anti-marriage equality candidates and ballot initiatives, though?

    Posted on Sunday, July 15, 2012 at 9:16pm
  22. about fucking time

    Posted on Sunday, July 15, 2012 at 9:19pm
  23. Nice

    Posted on Sunday, July 15, 2012 at 9:26pm
  24. Thats awesome!

    Posted on Sunday, July 15, 2012 at 9:43pm
  25. that’s SUPER…..good for them.

    Posted on Sunday, July 15, 2012 at 10:15pm
  26. In for a penny…

    Posted on Sunday, July 15, 2012 at 10:18pm
  27. Yes, give Target your money for “same-sex union” cards so they can donate it to anti-gay candidates!

    Posted on Sunday, July 15, 2012 at 10:28pm
  28. they still need to do more to turn around their anti-gay stance

    Posted on Sunday, July 15, 2012 at 10:29pm
  29. : Yes, but ARE they Still funding anti-gay initiatives?

    Posted on Sunday, July 15, 2012 at 10:44pm
  30. still will not shop there. My dollars’ will not be used against me.

    Posted on Sunday, July 15, 2012 at 11:17pm
  31. Hopefully, Target means business, and will actually support, not hurt our community. We bring them dollars, and that means they must support those that keep them going.

    Posted on Sunday, July 15, 2012 at 11:23pm
  32. It’s a start!

    Posted on Sunday, July 15, 2012 at 11:29pm
  33. Any positive progress is a good thing. I share in the hope that Target, along with Chick-fil-a and the Salvation Army will end their discrimination policies.

    Posted on Sunday, July 15, 2012 at 11:41pm
  34. Thx Target

    Posted on Monday, July 16, 2012 at 12:32am
  35. Target? Really?! Didn’t see that one. Awesome!

    Posted on Monday, July 16, 2012 at 1:10am
  36. that is a womderful thing!!

    Posted on Monday, July 16, 2012 at 1:32am
  37. I love target but i have been hesitant to shop there since they donated to the hate group. Now I have a reason to feel a little better about shopping there but we still need an apology for the donation

    Posted on Monday, July 16, 2012 at 3:03am
  38. Go Target!

    Posted on Monday, July 16, 2012 at 3:38am
  39. The real bottom line ; $$$$$$$$ ha !

    Posted on Monday, July 16, 2012 at 5:08am
  40. Thank you target!

    Posted on Monday, July 16, 2012 at 5:56am
  41. Still does nothing for me they cancelled frank oceans cd when he came out as bi and that was a few weeks ago

    Posted on Monday, July 16, 2012 at 6:25am
  42. Thank you TARGET….Now, if the rest of the STATES could just get THEIR act together and get the same sex MARRIAGE thing done, we’d all be in business….. Let’s not hold this up any longer. I’ve got weddings to go to before I kick the bucket!

    Posted on Monday, July 16, 2012 at 6:58am
  43. COOL wonder if they do in OHIO???

    Posted on Monday, July 16, 2012 at 7:06am
  44. What’s to know? One headline says they are predjudiced and now this tells me possible support of gay unions.

    Posted on Monday, July 16, 2012 at 7:12am
  45. This is cool however; they will ban a woman from their store for discretely breast feeding her child. Get your act together Target.

    Posted on Monday, July 16, 2012 at 7:47am
  46. FINALLY!

    Posted on Monday, July 16, 2012 at 1:29pm