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Oreo ‘pride cookie’ post on Facebook sparks emotional responses

Tuesday, June 26, 2012

NORTHFIELD, Ill. — KRAFT Foods’ LGBT-friendly post on Facebook for its immensely popular Oreo cookies has sparked emotional responses on the cookie’s fan page.

The image (pictured), accompanied by the message “Proudly support love!” shows rainbow layers between its biscuit wafers, instead of the usual dollop of white cream.

Oreo's nod to LGBT Pride

The company posted the image and accompanying message after thousands of LGBTQ people, supporters, and allies attended Pride events in New York City, Chicago, San Francisco, and elsewhere around the globe this past weekend.

A review of the comments show that, while most comments were in support of the rainbow cookie, others disagreed with Oreo’s pro-LGBT message, some even threatening a cookie-boycott.

“This is absolutely disgusting,” wrote one former fan. “Your attempt to ‘normalize’ the behavior of homosexuals has cost you a customer.”

Yet another declared the Oreo post was evidence of “more homosexuality shoved down our throats.”

Oreo is one of the most successful brands on Facebook, with more than 26 million fans on the social networking website.

The “pride cookie” post has generated more than 200,000 likes and over 30,000 comments — mostly positive.

“As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values,” said Basil Maglaris, a spokeswoman for Oreo’s parent company Kraft Foods, in a statement to ABC News.

Oreo’s pride-themed cookie, which appears to be delicious, is unfortunately not available in stores.

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59 more reader comments:

  1. OMG LOVE IT

    Posted on Tuesday, June 26, 2012 at 8:51pm
  2. taste the rainbow!

    Posted on Tuesday, June 26, 2012 at 8:52pm
  3. So people are protesting Oreo by not eating oreos. Who’s really getting the short end of the stick here?

    Posted on Tuesday, June 26, 2012 at 8:52pm
  4. i want those damn cookies

    Posted on Tuesday, June 26, 2012 at 8:53pm
  5. i wNT ONE

    Posted on Tuesday, June 26, 2012 at 8:53pm
  6. Oreos forevah.
    <3

    Posted on Tuesday, June 26, 2012 at 8:53pm
  7. love the “pride cookie”…would love to have one.

    Posted on Tuesday, June 26, 2012 at 8:53pm
  8. the truth is it doesnt matter if a few people stop buying oreos theres always more who will buy them and these people protesting know they are losing so they are trying anything they can think of to turn the tide and are still failing because more people are showing support for us every day

    Posted on Tuesday, June 26, 2012 at 8:54pm
  9. pride-product-bangwagon. ill pass

    Posted on Tuesday, June 26, 2012 at 8:55pm
  10. Oreo so should sell these.. There hella cute <3

    Posted on Tuesday, June 26, 2012 at 8:56pm
  11. That is an awful lot of cream filling.

    Posted on Tuesday, June 26, 2012 at 8:56pm
  12. Gosh, I hope Kraft doesn’t REALLY make this cookie…
    I can’t even stomach the “white stuff”.
    And the mere thought of “double stuff” makes me want to gag.
    Why can’t Kraft just sell us biscuit lovers “the lids”???

    Posted on Tuesday, June 26, 2012 at 8:56pm
  13. I want that cookie.

    Posted on Tuesday, June 26, 2012 at 8:56pm
  14. I’ll buy enough cookies to make up for everyone protesting. I won’t miss out on my Oreos :)

    Posted on Tuesday, June 26, 2012 at 8:57pm
  15. to those people boycotting oreo, oreo shall not worry, cuz i make up most of their profits! lol, i love oreos!

    Posted on Tuesday, June 26, 2012 at 8:57pm
  16. :D

    Posted on Tuesday, June 26, 2012 at 8:59pm
  17. I would totally buy a rainbow stuffed Oreo!

    Posted on Tuesday, June 26, 2012 at 9:03pm
  18. Here is MY emotional response…YAY OREO!!!!!! I love you!!!!!

    Posted on Tuesday, June 26, 2012 at 9:04pm
  19. That means there’s more Oreos for us! Yay!

    Posted on Tuesday, June 26, 2012 at 9:06pm
  20. If you don’t like it, don’t look at it. And to the people at Nabisco/Oreo, this is a very kind gesture.

    Posted on Tuesday, June 26, 2012 at 9:08pm
  21. /me puts Oreos on her list for the store tomorrow.

    Posted on Tuesday, June 26, 2012 at 9:10pm
  22. Really….so the folks who boycott and spew their venom should be considered as level headed folks????? NOT!

    Posted on Tuesday, June 26, 2012 at 9:13pm
  23. Just a thought here, but if these people don’t want “homosexual crap” shoved down their throats, then they should know we don’t want their “homophobic crap” shoved down ours. Jerks.

    I really want this cookie right now.

    Posted on Tuesday, June 26, 2012 at 9:14pm
  24. Now that’s a cookie!!! :D

    Posted on Tuesday, June 26, 2012 at 9:14pm
  25. Rainbow Oreo cookie brilliant idea!!!! rock on Nabisco!!! Thanks for the SUPPORT. LOVE THAT!!!

    Posted on Tuesday, June 26, 2012 at 9:16pm
  26. Heck, I’d bend over for that extra cream-filled cookie! Bring It On, Oreo! ;)

    Posted on Tuesday, June 26, 2012 at 9:18pm
  27. Wow news about a comment on a news story. How progressive[/clapshands]

    Posted on Tuesday, June 26, 2012 at 9:21pm
  28. You know, if it wasn’t for all the homophobes blocking our rights left and right ((Or attempting to)) There wouldn’t be a real necessity for us to shove our gayness in their faces ((As they put it.))

    Simply put: If the Mofos treated us like human beings, we wouldn’t really have a need to push so much for equality..Meaning all the support – bandwagon or not – would die down.

    So, all in all, the people who are homophobic can be largely to thank for this.

    Not that I’m complaining. That’s a hell of an oreo!

    Posted on Tuesday, June 26, 2012 at 9:21pm
  29. Looked 4 them in the store when I got off work tonight but we didnt have them but there were others PAY DAY 2 Marrow and OREOs are on SALE YEAAAAAAAAA

    Posted on Tuesday, June 26, 2012 at 9:22pm
  30. IS THIS ON SALE ANYWHERE?! I need a cookie with extra filling! AND THAT ALSO SUPPORTS MY LOVE LIFE!

    Posted on Tuesday, June 26, 2012 at 9:27pm
  31. They arent making this cookie. (at least not yet) so its not in stores yet. Rock on nabisco! You’ve got the idea.

    Posted on Tuesday, June 26, 2012 at 9:36pm
  32. I heart oreos all the more

    Posted on Tuesday, June 26, 2012 at 9:36pm
  33. 2 thumbs up Oreo !!! Love it

    Posted on Tuesday, June 26, 2012 at 9:38pm
  34. I want a dozen!!!

    Posted on Tuesday, June 26, 2012 at 9:38pm
  35. my favorite quote from the article: Oreo’s pride-themed cookie, which appears to be delicious, is unfortunately not available in stores.
    LOLOL

    Posted on Tuesday, June 26, 2012 at 9:46pm
  36. That is AWESOME!! Would love to eat a cookie like that~ XDD

    Posted on Tuesday, June 26, 2012 at 9:59pm
  37. I love oreos and the fact a company like Nabisco has the guts to support the gay community. The sweet taste of victory gets a little closer.

    Posted on Tuesday, June 26, 2012 at 10:03pm
  38. i’m just in it for the rainbow oreo

    Posted on Tuesday, June 26, 2012 at 10:11pm
  39. People are fucking retards.

    Posted on Tuesday, June 26, 2012 at 10:15pm
  40. hahaha at other’s negativity, now i need to go buy some oreos :)

    Posted on Tuesday, June 26, 2012 at 10:17pm
  41. People can’t handle same sex love? What a shame seems like the people who hate it are scared and jealous because they never got a hug and a rainbow filled oreo.

    Posted on Tuesday, June 26, 2012 at 10:19pm
  42. Posted on Tuesday, June 26, 2012 at 10:32pm
  43. And we gays like to eat Oreos!

    Posted on Tuesday, June 26, 2012 at 10:35pm
  44. thats one gay cookie id eat

    Posted on Tuesday, June 26, 2012 at 10:37pm
  45. Thank you oreo its appreciated.

    Posted on Tuesday, June 26, 2012 at 10:45pm
  46. Wow, the heading said, “emotional responses”, I thought it meant like, people that were touched by Oreo’s support, I didn’t expect all the crazy hate! I just want a rainbow sextuple-stuff Oreo, but I’m sure everyone else does, too.

    Posted on Tuesday, June 26, 2012 at 11:03pm
  47. The kids were very excited by the almost unheard of cookie purchases today. Way to go Oreos!

    Posted on Tuesday, June 26, 2012 at 11:18pm
  48. Luv this! They are now celebrating Gay Pride in the Military this year!

    Posted on Tuesday, June 26, 2012 at 11:48pm
  49. Love my Oreos. Sugar-free for me.

    Posted on Tuesday, June 26, 2012 at 11:49pm
  50. i want to eat one :)

    Posted on Wednesday, June 27, 2012 at 12:18am
  51. “Emotional response” meaning bible thumping bigoted hypocrits doing what they do best: showing their ignorance while being assholes doing it.

    Posted on Wednesday, June 27, 2012 at 12:39am
  52. So delicious and controversial, I want one.

    Posted on Wednesday, June 27, 2012 at 12:52am
  53. “Emotional response” MY ASS- it should have read instead “Gay Oreo brings out total lunacy and stupidity” instead. Yesterday morning I have never read such blatantly IGNORANT comments in my life. Sorry, but if you are so against equality for all humans that you have to boycott a friggin’ Oreo then your life must truly be miserable.

    Posted on Wednesday, June 27, 2012 at 4:04am
  54. So much friggin’ filling! But it’s so pretty, and what it stands for is so beautiful, too! I knew I loved Oreos for a reason.

    Posted on Wednesday, June 27, 2012 at 5:13am
  55. I’m buying more Oreos!

    Posted on Wednesday, June 27, 2012 at 5:57am
  56. Dumbest thing yet

    Posted on Wednesday, June 27, 2012 at 8:46am
  57. im pretty sure this is the most ridiculous thing ive ever seen what a waist of a cookie and money

    Posted on Wednesday, June 27, 2012 at 9:30am
  58. Still want the cookie.

    Posted on Wednesday, June 27, 2012 at 11:07am
  59. Who else ate 2 bags of oreos drinking a half gallon of milk crying i can’t stop

    Posted on Wednesday, June 27, 2012 at 12:30pm