Clothing retailer The Gap is the latest target of “One Million Moms” — the 47,000 member group of anti-gay conservative moms — for, what else, embracing its gay and lesbian customers.
One Million Moms, “a project of the American Family Association (AFA)” — an organization designated as a hate group by the Southern Poverty Law Center (SPLC) — is calling on members to boycott and urge The Gap to discontinue its “Be Bright, Be One” campaign, becuase it featured this prominent billboard in Los Angeles:
One Million Moms, who this year has already launched attacks against JC Penney (twice), Urban Outfitters, and Toys R Us, said the campaign disrespects family values and common decency.
In Los Angeles, CA, GAP has a billboard located downtown that reads: “GAP- BE BRIGHT- BE ONE” with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. “BE ONE” is in large letters which emphasizes the same-sex relationship.
GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.
Christians should urge for the removal of GAP’s offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the “Be One” ad campaign elsewhere including store-front posters, its website, and in print magazine ads.
The group has previously taken aim at JC Penney, for hiring Ellen DeGeneres as its spokesperson, and for its “Freedom of Expression” catalog feature that depicted “Wendi and her partner Maggie and daughters.”
A part of The Gap boycott, One Million Moms is crowing over the recent announcement that JC Penney lost $163 million during its first quarter.
Sales have dramatically dropped since JC Penney’s showed their “bold new marketing strategy” included pushing a lesbian spokesperson and same-sex couples in their advertising.
In February, JC Penney began a multi-year transformation that includes eliminating hundreds of sales events in favor of everyday prices on most items, a radical departure in its core business that analysts predicted would confuse or alienate its customers.
Nevertheless, One Million Moms said it was the fact that JC Penney was “pushing a deviant and unhealthy lifestyle” that caused their bottom line to struggle.
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Cool !
And here we go again.
This should read “One Million Idiots.” I am a mom and don’t want to be lumped in with this hostile bunch of dummies.
Just HOW MANY ‘”one million mom’s” are there? What, fifteen?
THey’re a long way off from 1 million lol
over half of the A&F ads are worse than this.
Yeah he we go again but once more they are all full of hot air
I did not know that a billboard could have a sexual preference.
they need to stfu and take care f thier kids
This groups complaints don’t ever make a difference. Exactly how it should be.
im so sick of this “one million moms” garbage. you dont see gay alliance groups targeting heterosexual ads and stuff like that. this is 2012 not the dark ages.
yes your kid is gay,get over it idiot !!!
you know Karma has a funny way o dealing with bigots, they often send them GAY babies! you see mums you are born that way!
“One Million Moms” needs to just stop it already and mind their own business already.
It’s sweet, loving, and free. For those who disagree, like I’ve said before, you are daft and blind. And , to whomever hates homosexuality, pull your head ot of your ass :))
Feet on ground, facing forward . . . . be yourself.
Sad that there are a million idiots out there spreading a message of hate to their offspring.
These stupid fucking cunts need to be legally banned from procreating.
one million moms needs to shut there mouths and just fuckin deal with that …omg there are gays in the world and who knows, maybe ur son or daughter is one!!! so instead spreading hate, spread love and APPECTANCE!!! dumb bitches!!! sick and tired of people using religion as a main sourse, dont u have ur own mind!!! USE IT! dont just follow what what other people tell you!
They just NOW get that the GAP is gay? What are the going to do when they realize that Disney is run by homos?
Who the hell aren’t they targeting? Come on over to our team ladies. Maybe then you wont be so bitter ;)
Give me a break. We have starving people and homeless vets to worry about. Back off the gays!!!!!
That should bring in the sane people to buy. These ladies have way to much time on their hands. Instead of living on their hate maybe they should do some good with the homeless and less fortunate
i feel like they need a new hobby…
I love the Gap :D
I know one million moms who can go to hell. all of a sudden I feel like “the home of the free” isn’t so damn free.
So…if these “moms” discovered their sons were gay…would they just disown them, or go into denial? Try to “convert” them straight?? How messed up is this!!! It’s just an AD! Live and let live.
Surprised they haven’t targeted A&F and its affiliates which is gay managed and totally gay in every sense of the word.Wish we could invite the entire group which is 44,000 not 1 million and give them a Jim Jones good-bye.
One Million Moms? It’s actually like 30,000.
They’re only off by over 900,000.
No big deal.
Oh, and I remember when they targeted JCPenny. I think they just have something against fashionable clothing stores.
I am so sick of those wet blankets and their fuckin phony ass morality!!! Get a grip bitches!!! Fuck off One Million Moms Fuck OFF!!!!
OMM … really? Move on already.
I love the fact that they call themselves One Million Moms & they actually only have a membership of less than 5% of 1 million. They must be sponsored by Fox News.
The One Million Homophobes are at it again. I see nothing wrong with the billboard, I think is sweet. They need to get their foot out of their ass and accept what is! Love is love! You don’t see homosexuals complaining about heterosexual billboards so don’t complain about gay and lesbians being on billboards. Find another hobby, One Million Moms!
Why don’t the million moms put there attention to something that is more important than an add with too guys.
omfshit,these one million Moms dont even have a million to back thier shit up!!! First Ellen and JcPenny,wow,they aim high,but end up with crap on thier hands!!!They need to get over it….they will have the children with the most mental issues. Because many of them will parent gay children!! enoughs enough you old cunt bags!
one million moms need to get a life and get a clue…
I think it’s great that GAP is supporting the gay community by having advertisements like this. And it’s organizations like “One Million Moms” that give real people who actually care about other people (sexual orientation, race, and gender not relevant) and want to do something good. If people really wanna make a community to fight something, they should be fighting for pain-management patients’ rights to not be persecuted just because they have chronic pain. Or maybe working on a better system to work against child-molesters/rapists to keep them in line or whatnot.
Leave the beautiful people of the LGBT community alone! >.<
I love how Ellen DeGeneres shuts these bigots down http://youtu.be/_zNKTTtAXCs
Wish One Million Moms would do just one thing… Shut up and stop the hate!
I think it’s cute fuck them
they also need to learn how to count and add…how can they be 1 million when barely 40k members???
One Million Moms can blow me!
I’m liking this status because, unlike some others in this country, Gap took the first step. No one should be afraid, or be called “brave” to express what is, and always has been, normal, Love.
Well, I guess I need to shop at the Gap more!
One Million moms can kiss my donkey’s ass. Because they have been TERRIBLE. They have a pornography group already part of them… So what the fuck does gays have to do!? SERIOUSLY if It was me, I would tell the ONE MILLION MOMS (excuse me 30K STUPID MOMS) To go away… and come back when someone really cares!
Why don’t they focus their efforts on something more pressing…like child trafficking or slavery…something that actually needs attention in this world.
I think I’ll sick my Mother & my Mother-in-Law on them.
they just make me laugh, they never won in the past and never will let them blow blue smoke we will prove to them that love peace and justice will triumph
One million moms sounds much better than 47,000 moms. Lying bitches.
No,i believe Jc Penny did,with Ellen d…Love that woman!!!!!
One million moms, teaching their children hate.
You mean 10 MOMS ?
one million Moms and not one of them have a gay kid?
When are they finally going to shut the hell up?
Yay for gays!
One million moms can jump off one million cliffs
What did they expect? Gap stands for Gay And Proud.
I <3 all LBGTQ and I love that GAP feels the same and Fuck who don’t
I doubt that anyone from their group even shops at the Gap…so it is a useless boycott.
Such pathetic lies! Isn’t it more like 30,000 Moms…a far cry from a MILLION? Also. I’m Christian and I welcome eqaulity for all. So don’t presume to talk about MY christianity.
Why are people so narrow-minded? Get a life!
Looks like I’ll be shopping at the Gap
To be honest, I didn’t even know this was a gay add. I was just very confused as to why they were in the same shirt. & the other add that say BE HUNGRY why gap. Why are you so confusing
TIME TO SHOP AT THE GAP, million stupid frigid moms!!!
It’s funny that they call them 1 million moms and it is only a 47 thousand member group.
O meu filho é paneleiro desde criança. Nessa altura já o pai o deixava sacudir-lhe a pilinha depois de mijar.
No. Words.
YAY!!! More free advertising by the worlds most effective advertisers :)
Gay American People …hmmmm GAP
I should name myself: Everyone in the world …even though I would be short a few people…unreal and false advertising of a threat! Ha!
So, according to 1MM, we should be offended by two gay men hugging under a tee shirt, but we should be okay with these same moms whipping out their breasts in full view of the public to breastfeed?
One million moms = 47,000 homophobes who need to get a life!
Those “One Million Moms” need to get new jobs.
One million moms need to mind their damn business. Jeez its ppl like them who contribute to the rise in teen suicide. Seriously get over it and move the hell on. And on that note happy pride month even tho its next month. Im proud to b gay everyday, and me and my wife r the moms of four children whom we birthed as well as being fully accepted members of our childrens pta welcome to the new millenium..
Harming family values? Are you ****ing kidding me? This conservative rhetoric puts holes in my brain each time I read it. Homosexuality and Bisexuality is as natural as heterosexuality. These morons need to realize that they do not own the earth. Live and Let live. It does not matter what reproductive system you were born with or whether you procreate or not. Love is a bond that unites 2 souls as ONE.
Is it just me or does the advertisement not even look all that gay to begin with? Looks pretty normal and not offensive in the slightest, to me.
I agree with Chelsea Hunter, i saw the ad as two guys in one t-shirt! These moms are nutz with a “Z”
why does this group even try? they’ve never succeeded and have actually helped the companies they try to boycott
I think ” One Million Moms ” have jumped the Shark, Lol
How many Moms are there in that organization really? I bet they don’t have one million…
Ignorant bitches ….
Anyway, who really gives a rats for what OMMs think, they still believe that the bible was written by God.
I have no clue why on earth this One Million Moms group is doing this. There is nothing wrong with the billboard.
It’s like these people have nothing better to do. Don’t you have a job to do? or kids to feed? instead of doing stupid petitions, do something constructive.
Dont blame the moms its hard not to be a total bitch when theyre husbands only good sex is with the mistress
They don’t have a million members. They don’t even have 48,000 Facebook members.
1 Million Morons
So many moms needing a good screwing so little time. hey lesbians make it your mission to screw some of these moms into supporters of lgbt
“The Ellen DeGeneres Show” has 7,668,311 likes right now.
Well crap, now I have to buy something from the GAP..
now i have to do more shopping @ the gap
I will have to start shopping at the GAP now!
FUCK THE BREEDERS
Those moms need to shut the hell up!
Likle One Million Moms shop at a store like that anyway….they are old ladies who shop at K-mart and Wal-mart….but not the in style items either.
LOL These old biddies just can’t let it go, can they? Free advertising!
Shut up one million moms! Go GAP!!!!!!
i love these homosexual inanimate objects. What gender is a billboard? And how does it have sex?
they should change their name to “One Million Stupid Moms”!
Love the ad!
OMM can suck it.
Where DO these women shop?!? For real! They boycott EVERYTHING!!
I think all these moms need to get a life. There’s nothing wrong with this billboard at all. I think it’s very sweet. Also, seriously, people are always out trying to fight every damn thing they think is “bad” for their kids instead of damn well just watching and raising their damn kids. While theyre out fighting all this stuff, their children could very well be getting themselves into much worse things than 2 people in love on a billboard.
what the hell is wrong with people, if someone whats to date the same sex I say “Screw anyone whose says otherwise!” the have the right to be happy to!!
one million retards -_-
they need to give it a rest lol
…. and they strike again
One million moms has a membership of 47,000? :D (And dwindling, I’m sure). I’m a fan of Gap and adverts like this keep me coming back!
One Million moms group get a life!!! same goes for all the other narrow minded ignorant people in this world
“Million Moms”, true love comes the heart. You don’t know how your children will end up living their lives. Are you ready to “kick them out” if they are gay or transgender or will you love and support them? Food for Thought! Proof if you really love your children or not
Whenever I see something like this about One Million Moms, I think “One million people who were previously unaware of your existence hate you and think you are a fucking joke now. Well done.”
those Moms really need something to occupy their time.
Those moms can kiss my gay ass.
I totally saw this coming…
when wil these stupid people grow up and get over their selves
Thats a sexy billboard.
Personaly I think it looks great! ; )
why don’t u people get a life and do something really important, like bring jobs back . instead of worring about a billboard
One million moms need one million dildos.
Love the billboard. Go Gap.
America has SO seen through this sham group! But who cares? They don’t shop at the Gap anyway. Just get their burlap chemises at the local feed store and sprinkle themselves with ashes as they go about bemoaning the wicked, wicked world of the malls. . .
everyone go out and buy at the gap
That hot
One Million Moms: still not relevant. Or a million.
its cute
I wonder if these women who are in this group realize that they, too, can have a gay child?! Such twats.
ugh ignorance .. just pure ignorance… these “one million moms” need to get a life, and if they are “so” worried about what their children see… then they need to be more protective parents.. but you “shield” your child from life there just going to hate you.. so f-u OMM.. go f- yourself…
I’ve had ENOUGH of these SELF-PROCLAIMED Christiians and their TEMERITY to presume they are THE moral arbiters of the Earth, as the condemn those they perceive to be of a lesser class.
The best thing to do is ignore the bitterness inside them and smile and be happy that they put a wonderful gay billboard which is rarely put out in public..way to go Gap proud of you of making a gay billboard
are these million moms wack jobs still around…. thank god there not my mom SAD….. get a life
Time to shop more at the GAP.
Who cares what One millions chronically retarded bitches say?
Keep it up there and make more.. I people want more of these around then keep it up. Because to bring it down that just means the one millions chronically retarded’s won.
GAP: Gay and Proud
one million moms can suck it!
Enough, what happened to wanting equality
just bought a few things there in opposition to the boycott :-)
you know they just dated some gays and got burned
They are the only ones that can boycott a store and then re-boycott. I beginning to think they are going to make their own clothing.