One Million Moms, “a project of the American Family Association (AFA)” — an organization designated as a hate group by the Southern Poverty Law Center (SPLC) — is calling on members to boycott and urge The Gap to discontinue its “Be Bright, Be One” campaign, becuase it featured this prominent billboard in Los Angeles:
One Million Moms, who this year has already launched attacks against JC Penney (twice), Urban Outfitters, and Toys R Us, said the campaign disrespects family values and common decency.
In Los Angeles, CA, GAP has a billboard located downtown that reads: “GAP- BE BRIGHT- BE ONE” with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. “BE ONE” is in large letters which emphasizes the same-sex relationship.
GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.
Christians should urge for the removal of GAP’s offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the “Be One” ad campaign elsewhere including store-front posters, its website, and in print magazine ads.
The group has previously taken aim at JC Penney, for hiring Ellen DeGeneres as its spokesperson, and for its “Freedom of Expression” catalog feature that depicted “Wendi and her partner Maggie and daughters.”
A part of The Gap boycott, One Million Moms is crowing over the recent announcement that JC Penney lost $163 million during its first quarter.
Sales have dramatically dropped since JC Penney’s showed their “bold new marketing strategy” included pushing a lesbian spokesperson and same-sex couples in their advertising.
In February, JC Penney began a multi-year transformation that includes eliminating hundreds of sales events in favor of everyday prices on most items, a radical departure in its core business that analysts predicted would confuse or alienate its customers.
Nevertheless, One Million Moms said it was the fact that JC Penney was “pushing a deviant and unhealthy lifestyle” that caused their bottom line to struggle.