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Gap targeted by One Million Moms over ‘homosexual billboard’

Group claims credits for JC Penney quarterly loss
Friday, May 18, 2012

Clothing retailer The Gap is the latest target of “One Million Moms” — the 47,000 member group of anti-gay conservative moms — for, what else, embracing its gay and lesbian customers.

One Million Moms, “a project of the American Family Association (AFA)” — an organization designated as a hate group by the Southern Poverty Law Center (SPLC) — is calling on members to boycott and urge The Gap to discontinue its “Be Bright, Be One” campaign, becuase it featured this prominent billboard in Los Angeles:


One Million Moms, who this year has already launched attacks against JC Penney (twice), Urban Outfitters, and Toys R Us, said the campaign disrespects family values and common decency.

In Los Angeles, CA, GAP has a billboard located downtown that reads: “GAP- BE BRIGHT- BE ONE” with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. “BE ONE” is in large letters which emphasizes the same-sex relationship.

GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.

Christians should urge for the removal of GAP’s offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the “Be One” ad campaign elsewhere including store-front posters, its website, and in print magazine ads.

The group has previously taken aim at JC Penney, for hiring Ellen DeGeneres as its spokesperson, and for its “Freedom of Expression” catalog feature that depicted “Wendi and her partner Maggie and daughters.”

A part of The Gap boycott, One Million Moms is crowing over the recent announcement that JC Penney lost $163 million during its first quarter.

Sales have dramatically dropped since JC Penney’s showed their “bold new marketing strategy” included pushing a lesbian spokesperson and same-sex couples in their advertising.

In February, JC Penney began a multi-year transformation that includes eliminating hundreds of sales events in favor of everyday prices on most items, a radical departure in its core business that analysts predicted would confuse or alienate its customers.

Nevertheless, One Million Moms said it was the fact that JC Penney was “pushing a deviant and unhealthy lifestyle” that caused their bottom line to struggle.

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138 more reader comments:

  1. Cool !

    Posted on Friday, May 18, 2012 at 4:12pm
  2. And here we go again.

    Posted on Friday, May 18, 2012 at 4:13pm
  3. This should read “One Million Idiots.” I am a mom and don’t want to be lumped in with this hostile bunch of dummies.

    Posted on Friday, May 18, 2012 at 4:13pm
  4. Just HOW MANY ‘”one million mom’s” are there? What, fifteen?

    Posted on Friday, May 18, 2012 at 4:13pm
  5. THey’re a long way off from 1 million lol

    Posted on Friday, May 18, 2012 at 4:13pm
  6. over half of the A&F ads are worse than this.

    Posted on Friday, May 18, 2012 at 4:13pm
  7. Yeah he we go again but once more they are all full of hot air

    Posted on Friday, May 18, 2012 at 4:14pm
  8. I did not know that a billboard could have a sexual preference.

    Posted on Friday, May 18, 2012 at 4:14pm
  9. they need to stfu and take care f thier kids

    Posted on Friday, May 18, 2012 at 4:14pm
  10. This groups complaints don’t ever make a difference. Exactly how it should be.

    Posted on Friday, May 18, 2012 at 4:15pm
  11. im so sick of this “one million moms” garbage. you dont see gay alliance groups targeting heterosexual ads and stuff like that. this is 2012 not the dark ages.

    Posted on Friday, May 18, 2012 at 4:16pm
  12. yes your kid is gay,get over it idiot !!!

    Posted on Friday, May 18, 2012 at 4:16pm
  13. you know Karma has a funny way o dealing with bigots, they often send them GAY babies! you see mums you are born that way!

    Posted on Friday, May 18, 2012 at 4:16pm
  14. “One Million Moms” needs to just stop it already and mind their own business already.

    Posted on Friday, May 18, 2012 at 4:16pm
  15. It’s sweet, loving, and free. For those who disagree, like I’ve said before, you are daft and blind. And , to whomever hates homosexuality, pull your head ot of your ass :))

    Posted on Friday, May 18, 2012 at 4:16pm
  16. Feet on ground, facing forward . . . . be yourself.

    Posted on Friday, May 18, 2012 at 4:16pm
  17. Sad that there are a million idiots out there spreading a message of hate to their offspring.

    Posted on Friday, May 18, 2012 at 4:16pm
  18. These stupid fucking cunts need to be legally banned from procreating.

    Posted on Friday, May 18, 2012 at 4:17pm
  19. one million moms needs to shut there mouths and just fuckin deal with that …omg there are gays in the world and who knows, maybe ur son or daughter is one!!! so instead spreading hate, spread love and APPECTANCE!!! dumb bitches!!! sick and tired of people using religion as a main sourse, dont u have ur own mind!!! USE IT! dont just follow what what other people tell you!

    Posted on Friday, May 18, 2012 at 4:17pm
  20. They just NOW get that the GAP is gay? What are the going to do when they realize that Disney is run by homos?

    Posted on Friday, May 18, 2012 at 4:17pm
  21. Who the hell aren’t they targeting? Come on over to our team ladies. Maybe then you wont be so bitter ;)

    Posted on Friday, May 18, 2012 at 4:17pm
  22. Give me a break. We have starving people and homeless vets to worry about. Back off the gays!!!!!

    Posted on Friday, May 18, 2012 at 4:18pm
  23. That should bring in the sane people to buy. These ladies have way to much time on their hands. Instead of living on their hate maybe they should do some good with the homeless and less fortunate

    Posted on Friday, May 18, 2012 at 4:18pm
  24. i feel like they need a new hobby…

    Posted on Friday, May 18, 2012 at 4:18pm
  25. I love the Gap :D

    Posted on Friday, May 18, 2012 at 4:19pm
  26. I know one million moms who can go to hell. all of a sudden I feel like “the home of the free” isn’t so damn free.

    Posted on Friday, May 18, 2012 at 4:19pm
  27. So…if these “moms” discovered their sons were gay…would they just disown them, or go into denial? Try to “convert” them straight?? How messed up is this!!! It’s just an AD! Live and let live.

    Posted on Friday, May 18, 2012 at 4:20pm
  28. Surprised they haven’t targeted A&F and its affiliates which is gay managed and totally gay in every sense of the word.Wish we could invite the entire group which is 44,000 not 1 million and give them a Jim Jones good-bye.

    Posted on Friday, May 18, 2012 at 4:20pm
  29. One Million Moms? It’s actually like 30,000.
    They’re only off by over 900,000.
    No big deal.

    Oh, and I remember when they targeted JCPenny. I think they just have something against fashionable clothing stores.

    Posted on Friday, May 18, 2012 at 4:20pm
  30. I am so sick of those wet blankets and their fuckin phony ass morality!!! Get a grip bitches!!! Fuck off One Million Moms Fuck OFF!!!!

    Posted on Friday, May 18, 2012 at 4:20pm
  31. OMM … really? Move on already.

    Posted on Friday, May 18, 2012 at 4:20pm
  32. I love the fact that they call themselves One Million Moms & they actually only have a membership of less than 5% of 1 million. They must be sponsored by Fox News.

    Posted on Friday, May 18, 2012 at 4:21pm
  33. The One Million Homophobes are at it again. I see nothing wrong with the billboard, I think is sweet. They need to get their foot out of their ass and accept what is! Love is love! You don’t see homosexuals complaining about heterosexual billboards so don’t complain about gay and lesbians being on billboards. Find another hobby, One Million Moms!

    Posted on Friday, May 18, 2012 at 4:22pm
  34. Why don’t the million moms put there attention to something that is more important than an add with too guys.

    Posted on Friday, May 18, 2012 at 4:23pm
  35. omfshit,these one million Moms dont even have a million to back thier shit up!!! First Ellen and JcPenny,wow,they aim high,but end up with crap on thier hands!!!They need to get over it….they will have the children with the most mental issues. Because many of them will parent gay children!! enoughs enough you old cunt bags!

    Posted on Friday, May 18, 2012 at 4:23pm
  36. one million moms need to get a life and get a clue…

    Posted on Friday, May 18, 2012 at 4:23pm
  37. I think it’s great that GAP is supporting the gay community by having advertisements like this. And it’s organizations like “One Million Moms” that give real people who actually care about other people (sexual orientation, race, and gender not relevant) and want to do something good. If people really wanna make a community to fight something, they should be fighting for pain-management patients’ rights to not be persecuted just because they have chronic pain. Or maybe working on a better system to work against child-molesters/rapists to keep them in line or whatnot.

    Leave the beautiful people of the LGBT community alone! >.<

    Posted on Friday, May 18, 2012 at 4:23pm
  38. I love how Ellen DeGeneres shuts these bigots down http://youtu.be/_zNKTTtAXCs

    Posted on Friday, May 18, 2012 at 4:23pm
  39. Wish One Million Moms would do just one thing… Shut up and stop the hate!

    Posted on Friday, May 18, 2012 at 4:23pm
  40. I think it’s cute fuck them

    Posted on Friday, May 18, 2012 at 4:23pm
  41. they also need to learn how to count and add…how can they be 1 million when barely 40k members???

    Posted on Friday, May 18, 2012 at 4:24pm
  42. One Million Moms can blow me!

    Posted on Friday, May 18, 2012 at 4:24pm
  43. I’m liking this status because, unlike some others in this country, Gap took the first step. No one should be afraid, or be called “brave” to express what is, and always has been, normal, Love.

    Posted on Friday, May 18, 2012 at 4:25pm
  44. Well, I guess I need to shop at the Gap more!

    Posted on Friday, May 18, 2012 at 4:25pm
  45. One Million moms can kiss my donkey’s ass. Because they have been TERRIBLE. They have a pornography group already part of them… So what the fuck does gays have to do!? SERIOUSLY if It was me, I would tell the ONE MILLION MOMS (excuse me 30K STUPID MOMS) To go away… and come back when someone really cares!

    Posted on Friday, May 18, 2012 at 4:26pm
  46. Why don’t they focus their efforts on something more pressing…like child trafficking or slavery…something that actually needs attention in this world.

    Posted on Friday, May 18, 2012 at 4:26pm
  47. I think I’ll sick my Mother & my Mother-in-Law on them.

    Posted on Friday, May 18, 2012 at 4:26pm
  48. they just make me laugh, they never won in the past and never will let them blow blue smoke we will prove to them that love peace and justice will triumph

    Posted on Friday, May 18, 2012 at 4:26pm
  49. One million moms sounds much better than 47,000 moms. Lying bitches.

    Posted on Friday, May 18, 2012 at 4:26pm
  50. No,i believe Jc Penny did,with Ellen d…Love that woman!!!!!

    Posted on Friday, May 18, 2012 at 4:27pm
  51. One million moms, teaching their children hate.

    Posted on Friday, May 18, 2012 at 4:27pm
  52. You mean 10 MOMS ?

    Posted on Friday, May 18, 2012 at 4:27pm
  53. one million Moms and not one of them have a gay kid?

    Posted on Friday, May 18, 2012 at 4:29pm
  54. When are they finally going to shut the hell up?

    Posted on Friday, May 18, 2012 at 4:30pm
  55. Yay for gays!

    Posted on Friday, May 18, 2012 at 4:32pm
  56. One million moms can jump off one million cliffs

    Posted on Friday, May 18, 2012 at 4:33pm
  57. What did they expect? Gap stands for Gay And Proud.

    Posted on Friday, May 18, 2012 at 4:35pm
  58. I <3 all LBGTQ and I love that GAP feels the same and Fuck who don’t

    Posted on Friday, May 18, 2012 at 4:35pm
  59. I doubt that anyone from their group even shops at the Gap…so it is a useless boycott.

    Posted on Friday, May 18, 2012 at 4:36pm
  60. Such pathetic lies! Isn’t it more like 30,000 Moms…a far cry from a MILLION? Also. I’m Christian and I welcome eqaulity for all. So don’t presume to talk about MY christianity.

    Posted on Friday, May 18, 2012 at 4:38pm
  61. Why are people so narrow-minded? Get a life!

    Posted on Friday, May 18, 2012 at 4:40pm
  62. Looks like I’ll be shopping at the Gap

    Posted on Friday, May 18, 2012 at 4:42pm
  63. To be honest, I didn’t even know this was a gay add. I was just very confused as to why they were in the same shirt. & the other add that say BE HUNGRY why gap. Why are you so confusing

    Posted on Friday, May 18, 2012 at 4:42pm
  64. TIME TO SHOP AT THE GAP, million stupid frigid moms!!!

    Posted on Friday, May 18, 2012 at 4:44pm
  65. It’s funny that they call them 1 million moms and it is only a 47 thousand member group.

    Posted on Friday, May 18, 2012 at 4:44pm
  66. O meu filho é paneleiro desde criança. Nessa altura já o pai o deixava sacudir-lhe a pilinha depois de mijar.

    Posted on Friday, May 18, 2012 at 4:46pm
  67. No. Words.

    Posted on Friday, May 18, 2012 at 4:46pm
  68. YAY!!! More free advertising by the worlds most effective advertisers :)

    Posted on Friday, May 18, 2012 at 4:49pm
  69. Gay American People …hmmmm GAP

    Posted on Friday, May 18, 2012 at 4:49pm
  70. I should name myself: Everyone in the world …even though I would be short a few people…unreal and false advertising of a threat! Ha!

    Posted on Friday, May 18, 2012 at 4:52pm
  71. So, according to 1MM, we should be offended by two gay men hugging under a tee shirt, but we should be okay with these same moms whipping out their breasts in full view of the public to breastfeed?

    Posted on Friday, May 18, 2012 at 4:59pm
  72. One million moms = 47,000 homophobes who need to get a life!

    Posted on Friday, May 18, 2012 at 4:59pm
  73. Those “One Million Moms” need to get new jobs.

    Posted on Friday, May 18, 2012 at 5:01pm
  74. One million moms need to mind their damn business. Jeez its ppl like them who contribute to the rise in teen suicide. Seriously get over it and move the hell on. And on that note happy pride month even tho its next month. Im proud to b gay everyday, and me and my wife r the moms of four children whom we birthed as well as being fully accepted members of our childrens pta welcome to the new millenium..

    Posted on Friday, May 18, 2012 at 5:05pm
  75. Harming family values? Are you ****ing kidding me? This conservative rhetoric puts holes in my brain each time I read it. Homosexuality and Bisexuality is as natural as heterosexuality. These morons need to realize that they do not own the earth. Live and Let live. It does not matter what reproductive system you were born with or whether you procreate or not. Love is a bond that unites 2 souls as ONE.

    Posted on Friday, May 18, 2012 at 5:16pm
  76. Is it just me or does the advertisement not even look all that gay to begin with? Looks pretty normal and not offensive in the slightest, to me.

    Posted on Friday, May 18, 2012 at 5:20pm
  77. I agree with Chelsea Hunter, i saw the ad as two guys in one t-shirt! These moms are nutz with a “Z”

    Posted on Friday, May 18, 2012 at 5:23pm
  78. why does this group even try? they’ve never succeeded and have actually helped the companies they try to boycott

    Posted on Friday, May 18, 2012 at 5:28pm
  79. I think ” One Million Moms ” have jumped the Shark, Lol

    Posted on Friday, May 18, 2012 at 5:30pm
  80. How many Moms are there in that organization really? I bet they don’t have one million…

    Posted on Friday, May 18, 2012 at 5:37pm
  81. Ignorant bitches ….

    Posted on Friday, May 18, 2012 at 5:38pm
  82. Anyway, who really gives a rats for what OMMs think, they still believe that the bible was written by God.

    Posted on Friday, May 18, 2012 at 5:38pm
  83. I have no clue why on earth this One Million Moms group is doing this. There is nothing wrong with the billboard.

    Posted on Friday, May 18, 2012 at 5:39pm
  84. It’s like these people have nothing better to do. Don’t you have a job to do? or kids to feed? instead of doing stupid petitions, do something constructive.

    Posted on Friday, May 18, 2012 at 5:41pm
  85. Dont blame the moms its hard not to be a total bitch when theyre husbands only good sex is with the mistress

    Posted on Friday, May 18, 2012 at 5:44pm
  86. They don’t have a million members. They don’t even have 48,000 Facebook members.

    Posted on Friday, May 18, 2012 at 5:45pm
  87. 1 Million Morons

    Posted on Friday, May 18, 2012 at 5:45pm
  88. So many moms needing a good screwing so little time. hey lesbians make it your mission to screw some of these moms into supporters of lgbt

    Posted on Friday, May 18, 2012 at 5:47pm
  89. “The Ellen DeGeneres Show” has 7,668,311 likes right now.

    Posted on Friday, May 18, 2012 at 5:47pm
  90. Well crap, now I have to buy something from the GAP..

    Posted on Friday, May 18, 2012 at 5:49pm
  91. now i have to do more shopping @ the gap

    Posted on Friday, May 18, 2012 at 5:53pm
  92. I will have to start shopping at the GAP now!

    Posted on Friday, May 18, 2012 at 5:54pm
  93. FUCK THE BREEDERS

    Posted on Friday, May 18, 2012 at 5:59pm
  94. Those moms need to shut the hell up!

    Posted on Friday, May 18, 2012 at 6:02pm
  95. Likle One Million Moms shop at a store like that anyway….they are old ladies who shop at K-mart and Wal-mart….but not the in style items either.

    Posted on Friday, May 18, 2012 at 6:05pm
  96. LOL These old biddies just can’t let it go, can they? Free advertising!

    Posted on Friday, May 18, 2012 at 6:15pm
  97. Shut up one million moms! Go GAP!!!!!!

    Posted on Friday, May 18, 2012 at 6:25pm
  98. i love these homosexual inanimate objects. What gender is a billboard? And how does it have sex?

    Posted on Friday, May 18, 2012 at 6:30pm
  99. they should change their name to “One Million Stupid Moms”!

    Posted on Friday, May 18, 2012 at 6:32pm
  100. Love the ad!

    Posted on Friday, May 18, 2012 at 6:33pm
  101. OMM can suck it.

    Posted on Friday, May 18, 2012 at 6:38pm
  102. Where DO these women shop?!? For real! They boycott EVERYTHING!!

    Posted on Friday, May 18, 2012 at 6:38pm
  103. I think all these moms need to get a life. There’s nothing wrong with this billboard at all. I think it’s very sweet. Also, seriously, people are always out trying to fight every damn thing they think is “bad” for their kids instead of damn well just watching and raising their damn kids. While theyre out fighting all this stuff, their children could very well be getting themselves into much worse things than 2 people in love on a billboard.

    Posted on Friday, May 18, 2012 at 6:40pm
  104. what the hell is wrong with people, if someone whats to date the same sex I say “Screw anyone whose says otherwise!” the have the right to be happy to!!

    Posted on Friday, May 18, 2012 at 6:41pm
  105. one million retards -_-

    Posted on Friday, May 18, 2012 at 7:02pm
  106. they need to give it a rest lol

    Posted on Friday, May 18, 2012 at 7:03pm
  107. …. and they strike again

    Posted on Friday, May 18, 2012 at 7:07pm
  108. One million moms has a membership of 47,000? :D (And dwindling, I’m sure). I’m a fan of Gap and adverts like this keep me coming back!

    Posted on Friday, May 18, 2012 at 7:27pm
  109. One Million moms group get a life!!! same goes for all the other narrow minded ignorant people in this world

    Posted on Friday, May 18, 2012 at 7:29pm
  110. “Million Moms”, true love comes the heart. You don’t know how your children will end up living their lives. Are you ready to “kick them out” if they are gay or transgender or will you love and support them? Food for Thought! Proof if you really love your children or not

    Posted on Friday, May 18, 2012 at 7:52pm
  111. Whenever I see something like this about One Million Moms, I think “One million people who were previously unaware of your existence hate you and think you are a fucking joke now. Well done.”

    Posted on Friday, May 18, 2012 at 7:57pm
  112. those Moms really need something to occupy their time.

    Posted on Friday, May 18, 2012 at 8:10pm
  113. Those moms can kiss my gay ass.

    Posted on Friday, May 18, 2012 at 8:14pm
  114. I totally saw this coming…

    Posted on Friday, May 18, 2012 at 8:43pm
  115. when wil these stupid people grow up and get over their selves

    Posted on Friday, May 18, 2012 at 8:52pm
  116. Thats a sexy billboard.

    Posted on Friday, May 18, 2012 at 8:59pm
  117. Personaly I think it looks great! ; )

    Posted on Friday, May 18, 2012 at 10:33pm
  118. why don’t u people get a life and do something really important, like bring jobs back . instead of worring about a billboard

    Posted on Friday, May 18, 2012 at 10:50pm
  119. One million moms need one million dildos.

    Posted on Friday, May 18, 2012 at 11:02pm
  120. Love the billboard. Go Gap.

    Posted on Friday, May 18, 2012 at 11:04pm
  121. America has SO seen through this sham group! But who cares? They don’t shop at the Gap anyway. Just get their burlap chemises at the local feed store and sprinkle themselves with ashes as they go about bemoaning the wicked, wicked world of the malls. . .

    Posted on Friday, May 18, 2012 at 11:28pm
  122. everyone go out and buy at the gap

    Posted on Friday, May 18, 2012 at 11:32pm
  123. That hot

    Posted on Saturday, May 19, 2012 at 12:33am
  124. One Million Moms: still not relevant. Or a million.

    Posted on Saturday, May 19, 2012 at 1:26am
  125. its cute

    Posted on Saturday, May 19, 2012 at 1:55am
  126. I wonder if these women who are in this group realize that they, too, can have a gay child?! Such twats.

    Posted on Saturday, May 19, 2012 at 2:26am
  127. ugh ignorance .. just pure ignorance… these “one million moms” need to get a life, and if they are “so” worried about what their children see… then they need to be more protective parents.. but you “shield” your child from life there just going to hate you.. so f-u OMM.. go f- yourself…

    Posted on Saturday, May 19, 2012 at 2:29am
  128. I’ve had ENOUGH of these SELF-PROCLAIMED Christiians and their TEMERITY to presume they are THE moral arbiters of the Earth, as the condemn those they perceive to be of a lesser class.

    Posted on Saturday, May 19, 2012 at 3:20am
  129. The best thing to do is ignore the bitterness inside them and smile and be happy that they put a wonderful gay billboard which is rarely put out in public..way to go Gap proud of you of making a gay billboard

    Posted on Saturday, May 19, 2012 at 4:13am
  130. are these million moms wack jobs still around…. thank god there not my mom SAD….. get a life

    Posted on Saturday, May 19, 2012 at 6:58am
  131. Time to shop more at the GAP.

    Posted on Saturday, May 19, 2012 at 9:17am
  132. Who cares what One millions chronically retarded bitches say?
    Keep it up there and make more.. I people want more of these around then keep it up. Because to bring it down that just means the one millions chronically retarded’s won.

    Posted on Saturday, May 19, 2012 at 9:21am
  133. GAP: Gay and Proud

    Posted on Saturday, May 19, 2012 at 9:22am
  134. one million moms can suck it!

    Posted on Saturday, May 19, 2012 at 9:38am
  135. Enough, what happened to wanting equality

    Posted on Saturday, May 19, 2012 at 11:43am
  136. just bought a few things there in opposition to the boycott :-)

    Posted on Saturday, May 19, 2012 at 12:55pm
  137. you know they just dated some gays and got burned

    Posted on Saturday, May 19, 2012 at 3:21pm
  138. They are the only ones that can boycott a store and then re-boycott. I beginning to think they are going to make their own clothing.

    Posted on Saturday, May 19, 2012 at 7:45pm