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American Family Association, Family Research Council attack Target for selling ‘Pride’ t-shirts

BRIAN TASHMAN | Right Wing Watch
Thursday, May 24, 2012

While Target created a firestorm in 2010 for donating to a conservative group backing an anti-gay, and unsuccessful, Republican gubernatorial candidate in Minnesota, the retailer now is selling t-shirts to benefit the Family Equality Council, a group representing LGBT families.

Tony Perkins of the Family Research Council said “if they’re looking to resonate with Americans, they ought to try defending marriage”:

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Tony Perkins


“Target’s slogan is ‘expect
more.’ And when it comes to their politics, Americans do. Hello, I’m Tony Perkins of the Family Research Council in Washington, D.C. One of America’s biggest companies isn’t just named Target — it’s becoming one.

“Starting May 20, the mega-chain’s introducing a new line of same-sex ‘marriage’ merchandise that says, ‘Love is love.’ Target promises to donate 100% of the profits to a national homosexual group — but they don’t specify which one. Retail analyst Britt Beemer says that Target’s strategy isn’t ‘very smart,’ especially in conservative states, where it does the biggest business.

“‘Anytime a retailer gets away from doing what they should be doing by being involved in a social cause, [they] lose.’ The company said it wanted to ‘resonate beyond fashion.’ But if they’re looking to resonate with Americans, they ought to try defending marriage. According to voters, the country’s still very opposed to redefining it. Let Target know that its agenda isn’t your style. Log on to target.com, scroll down, and click Contact Us.”

Naturally, the American Family Association is also fuming, and the organization’s president Tim Wildmon released an action alert and letter blasting the company:

Target is joining President Obama in ramming same-sex marriage down the throats of the American people.

Send an email to Target Chairman Gregg Steinhafel. Let him know that a majority of Americans oppose same-sex marriage and are able to use their pocketbooks to voice their opposition to companies that support it.

[...]

Dear Chairman Steinhafel:

Thirty-one states have overwhelmingly voted for constitutional amendments to protect marriage as only between one-man, one-woman. And your company does business in all of these states.

That’s why I can’t understand why Target would purposely choose to offend me by donating cash to support the Family Equality Council’s push for legalizing homosexual marriage.

I urge you to reconsider this promotion and stop supporting a gay marriage campaign.

Otherwise, I will reconsider shopping at your stores and choose making my purchases from your competitors.

© Right Wing Watch. An LGBTQ Nation media partner.

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50 more reader comments:

  1. Oh gosh here we go!

    Posted on Thursday, May 24, 2012 at 11:13am
  2. This is exactly why I ordered two online an hour ago!

    Posted on Thursday, May 24, 2012 at 11:14am
  3. they dont care when they sell sports teams be fair if they can support everything you like why not what others like

    Posted on Thursday, May 24, 2012 at 11:14am
  4. Who cares what hate groups do?

    Posted on Thursday, May 24, 2012 at 11:14am
  5. Seriously, these people must have NO life if they have to be that much up in our business. Losers.

    Posted on Thursday, May 24, 2012 at 11:14am
  6. who didnt see this coming?

    Posted on Thursday, May 24, 2012 at 11:15am
  7. How ridiculous are the AFA

    Posted on Thursday, May 24, 2012 at 11:16am
  8. Eventually… one day… those bigots will run out of places they shop… =P

    Posted on Thursday, May 24, 2012 at 11:18am
  9. They’re as predictable as night following day.

    Posted on Thursday, May 24, 2012 at 11:19am
  10. Perhaps those of other faiths should counter with an attack on them for selling Christian Jewelry (Crosses). See how fast they start crying WE are oppressing THEM. Bigots indeed.

    Posted on Thursday, May 24, 2012 at 11:21am
  11. Ooh I want a Pride shirt!

    Posted on Thursday, May 24, 2012 at 11:21am
  12. If you click the link to go to the AFC’s website, in all red letters, it says that Target has blocked all emails coming from the AFC. We should all contact Target and thank them for standing up for marriage equality.

    Posted on Thursday, May 24, 2012 at 11:22am
  13. AFA T. Perkins needs to be B. Slapped.

    Posted on Thursday, May 24, 2012 at 11:22am
  14. I work at Walmart, and I never really liked target in the first place, but now that they are making a point in support for the lgbt community, I will go and buy some shirts from them!

    Posted on Thursday, May 24, 2012 at 11:23am
  15. Hello, Tony Perkins I dont know who you are and I really don’t care but it seems like you have nothing else better to do then get in people’s business so here’s my advice to you STOP BEING A BIGOT AND CARRY ON WITH YOUR LIFE!!!!

    Posted on Thursday, May 24, 2012 at 11:23am
  16. The extremists aren’t going to stop opposing. I just want to make it quite clear that not Christians are extremists. I am a Christian and I stand for gay rights.

    Posted on Thursday, May 24, 2012 at 11:25am
  17. canada.

    Posted on Thursday, May 24, 2012 at 11:25am
  18. In 2010 Target was helping to finance DOMA. One has to wonder if they are ready to give as much money to LGBT groups as they gave to Republicans opposed to Equality. Remember folks you have the right to spend your money and pay your taxes but don’t dare question someone else bigotry to deny you your rights.
    http://abcnews.go.com/Business/target-best-buy-fire-campaign-contributions-minnesota-candidate/story?id=11270194#.T757aO0QgUU

    Posted on Thursday, May 24, 2012 at 11:25am
  19. Smh

    Posted on Thursday, May 24, 2012 at 11:26am
  20. tony perkins is all about HATE..not rights of anyone t oexpress themselves..TARGET is a major corp and corp policy is EQUALITY get alife tony and worry MORE about your mandate over50% of your perfect marriages end in divource…work AT HOME before you hate others for being happy

    Posted on Thursday, May 24, 2012 at 11:27am
  21. I was wondering when they were going to get around to that.

    Posted on Thursday, May 24, 2012 at 11:27am
  22. “Target said it would give a maximum of $120,000 to the Family Equality Council.” and if they sell more than $120K will they give the overage to the anti gay marriage supporters or ?? Raise money from sales to glbt persons to help fund anti-lgbt issues? Just a thought.

    Posted on Thursday, May 24, 2012 at 11:31am
  23. thank you Oscar my sentiment exactly and Heather Walmart hates gays and treat their women employees awful why on earth would you work or buy anything from this republican supporter of a company maybe you should apply at Target just sayin ; )

    Posted on Thursday, May 24, 2012 at 11:31am
  24. Seriously! Let it go already, you’re not going to win this useless war!

    Posted on Thursday, May 24, 2012 at 11:32am
  25. Idk how to feel about Target after the donation to Tom Emmer

    Posted on Thursday, May 24, 2012 at 11:32am
  26. Tony Perkins was on CNN earlier. I took all I could, then changed his bigoted hate. “God loves me gay people are corrupting our children.” These people have been given the right to vote on my civil rights

    Posted on Thursday, May 24, 2012 at 11:34am
  27. The AFA can go to HELL! The same with Target, if they are willing to fall for that line of crap!

    Posted on Thursday, May 24, 2012 at 11:34am
  28. I can’t imagine the far right Christian housewife fraction giving up Target.

    Posted on Thursday, May 24, 2012 at 11:34am
  29. Tony Perkins spends WAY too much time thinking about gay people. I’m gay and I rarely think about it.

    Posted on Thursday, May 24, 2012 at 11:35am
  30. The email address of Target’s chairman is greg.steinhafel@target.com. Please send him about email and express your support of Target’s decision to help move equality forward!

    Posted on Thursday, May 24, 2012 at 11:41am
  31. The days are now over for treating Gays as second class citizens. I guess if you don’t like the new reality then you need to just go away. On the other hand go screw yourself.

    Posted on Thursday, May 24, 2012 at 11:43am
  32. no surprise there

    Posted on Thursday, May 24, 2012 at 11:44am
  33. That’s what happens when you pick a side and stick to your convictions. They want to have it both ways: repeatedly make donations to anti-gay political candidates (even after they were caught and promised to stop) and plead mea culpa by selling these t-shirts as if what they did was okay. Just donate the money directly to the charity and bypass Target.

    Posted on Thursday, May 24, 2012 at 11:44am
  34. About to order mine lol

    Posted on Thursday, May 24, 2012 at 11:45am
  35. Tony Perkins you are going to be on the wrong side of history. No matter how much you want people to be bigots like you, most simply don’t care if the LBGT Community marry. It’s turned out to be ONE BIG YAWN! Nobody cared.

    Posted on Thursday, May 24, 2012 at 11:46am
  36. Tony Perkins needs to get his ass somewhere, sit down and shut his damn mouth up!

    Posted on Thursday, May 24, 2012 at 11:48am
  37. You might take the shirt off, but you can’t take the heart out. People will continue to strive for the rights of all of God’s children. Shame on you. I use to be a Republican!!!

    Posted on Thursday, May 24, 2012 at 11:53am
  38. Poor man. He’s in the back of the crowd, jumping up and down, waving his arms shouting “Look at me! I’m still relevant!” A sure sign that he isn’t.Sad.

    Posted on Thursday, May 24, 2012 at 11:55am
  39. Get a life. Get over it. Acceptance is the real Christian way. Go Target!

    Posted on Thursday, May 24, 2012 at 11:56am
  40. Then don’t buy.a fucking shirt you.douche

    Posted on Thursday, May 24, 2012 at 11:59am
  41. Where does this screwball get his facts? Recent polls indicate that people who oppose same sex marriage are now in the minority. And no one is trying to shove their gay agenda down anyone’s throat, I know I’m sure not. I just want to be able to get married if I find a woman willing to give me the time of day. I could care less if others are gay or straight, let them be what they are going to be. If anyone is shoving anything down anyone’s throat its the religious right and their need to make everyone believe what they believe and live the way they live. I got a good saying for them- religion is like a large penis- its ok to be proud of it, just don’t go pulling it out in public and try and shove it down my throat.

    Posted on Thursday, May 24, 2012 at 12:02pm
  42. WHAT THE HELL??? We just got TARGET bck on our side!

    Posted on Thursday, May 24, 2012 at 12:17pm
  43. Uh oh! We’ve made the Perkins angry! Oh noes

    Posted on Thursday, May 24, 2012 at 12:37pm
  44. Or the FRC could maybe mind their own business too. Theres always that..

    Posted on Thursday, May 24, 2012 at 12:37pm
  45. You should feel sorry for these uneducated, hypocritical, self righteous Republicans. They can’t help having an inferiority complex. Maybe a mental health expert can teach them how to grow up and be a mature adult.

    Posted on Thursday, May 24, 2012 at 12:47pm
  46. I am running out and buying some stuff at Target.

    Posted on Thursday, May 24, 2012 at 12:53pm
  47. Ordered mine!

    Posted on Thursday, May 24, 2012 at 1:36pm
  48. Shocker! :P

    Posted on Thursday, May 24, 2012 at 1:43pm
  49. Another, tired right wing bigot who enjoys a tax-free life. Life is moving on despite his tired rhetoric.

    Posted on Thursday, May 24, 2012 at 7:43pm
  50. We registered at Target when we got married.

    Posted on Thursday, May 24, 2012 at 10:42pm