As part of a new advertising campaign for the candy, “Mike and Ike” have announced that they are divorcing so Ike can pursue a career in the arts and Mike can fulfill his dream of becoming a “music legend.”
Advertisers hope that the “fight” between Mike and Ike can win the candy more attention among consumers, and it already grabbed the attention of Family Research Council president Tony Perkins, who is upset that Mike and Ike are a gay couple. Perkins said today on his radio bulletin:
These days, you can’t get a sugar high without experiencing a cultural low. Hello, I’m Tony Perkins of the Family Research Council in Washington, D.C. There’s trouble in candy land. After more than 70 years together, Mike & Ike are calling it quits. The duo is staging a gay divorce as part of a new ad campaign to draw in younger customers. In this society, even candy has an agenda! From Facebook to Tumblr, the fruity pair says, “The rumors are true. We just couldn’t agree on stuff anymore.”
Starting this summer, the company will spend $15 million on billboards and TV commercials that poke fun at the breakup. It’s just another subtle example of society chipping away at the value of marriage. And I don’t know what’s more disturbing–that advertisers think divorce appeals to kids or that sexualizing candy will make people buy more. After a year-long build-up, the company will reveal if the couple reconciles. Until then, look for Mike & Ike to have a distinctly liberal flavor.