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Tony Perkins laments that ‘Mike and Ike’ are gay and ‘sexualizing candy’

BRIAN TASHMAN | Right Wing Watch
Monday, April 23, 2012

As part of a new advertising campaign for the candy, “Mike and Ike” have announced that they are divorcing so Ike can pursue a career in the arts and Mike can fulfill his dream of becoming a “music legend.”

Advertisers hope that the “fight” between Mike and Ike can win the candy more attention among consumers, and it already grabbed the attention of Family Research Council president Tony Perkins, who is upset that Mike and Ike are a gay couple. Perkins said today on his radio bulletin:

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Said Perkins:

These days, you can’t get a sugar high without experiencing a cultural low. Hello, I’m Tony Perkins of the Family Research Council in Washington, D.C. There’s trouble in candy land. After more than 70 years together, Mike & Ike are calling it quits. The duo is staging a gay divorce as part of a new ad campaign to draw in younger customers. In this society, even candy has an agenda! From Facebook to Tumblr, the fruity pair says, “The rumors are true. We just couldn’t agree on stuff anymore.”

Starting this summer, the company will spend $15 million on billboards and TV commercials that poke fun at the breakup. It’s just another subtle example of society chipping away at the value of marriage. And I don’t know what’s more disturbing–that advertisers think divorce appeals to kids or that sexualizing candy will make people buy more. After a year-long build-up, the company will reveal if the couple reconciles. Until then, look for Mike & Ike to have a distinctly liberal flavor.

© Right Wing Watch. An LGBTQ Nation media partner.

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59 more reader comments:

  1. omg………………..

    Posted on Monday, April 23, 2012 at 8:19am
  2. oh my Gosh…what will they come up with next? not going to even waste my time reading this.

    Posted on Monday, April 23, 2012 at 8:19am
  3. Yup, eat our candy you’ll turn GAYYYY.

    Posted on Monday, April 23, 2012 at 8:20am
  4. People actually eat Mike and Ike? lol.

    Posted on Monday, April 23, 2012 at 8:21am
  5. He even goes so far as to assume that the people at the Mike and Ike company are liberals. wow.

    Posted on Monday, April 23, 2012 at 8:22am
  6. I am sure if they were straight, it wouldnt be “sexualizing.”

    Posted on Monday, April 23, 2012 at 8:22am
  7. *Scarfs those Mike & Ikes* More Gay = More Fabulousness. I don’t see the down side.

    Posted on Monday, April 23, 2012 at 8:23am
  8. Seriously? There are “Why?”s on both sides here. Why did the Mike and Ike advertisers think that anyone cared about the backstories of their candy’s namesake mascots (I honestly didin’t know “Mike and Ike” were characters to begin with) and why does the religious family protection squad thing anyone — least of all kids — will even notice? It’s not like Mike and Ike are an A-list candy anyway. Big flap about nothing.

    Posted on Monday, April 23, 2012 at 8:23am
  9. They are actually my favorite candy.

    Posted on Monday, April 23, 2012 at 8:24am
  10. Recruitment tactics …. I knew it…..

    Posted on Monday, April 23, 2012 at 8:24am
  11. Candy can be gay? who knew!!??

    Posted on Monday, April 23, 2012 at 8:24am
  12. Wow someone needs to lighten up

    Posted on Monday, April 23, 2012 at 8:25am
  13. bwahahahahaah

    Posted on Monday, April 23, 2012 at 8:26am
  14. ;-)

    Posted on Monday, April 23, 2012 at 8:27am
  15. I finally have a reason for being gay hahaha I have some on my bar right now… Oh this is lovely. Made my day really.

    Posted on Monday, April 23, 2012 at 8:27am
  16. He is desperate for news and new enemies to make money off of.

    Posted on Monday, April 23, 2012 at 8:28am
  17. too be honest this makes me want to buy mike and ikes even more.

    Posted on Monday, April 23, 2012 at 8:28am
  18. Lol Tony Perkins is sooo gay!

    Posted on Monday, April 23, 2012 at 8:30am
  19. Dafuck?!?! Its candy! Its to eat. Nobody is taking it like oh well this promotes gay things. Wtf is wrong with people?!?!

    Posted on Monday, April 23, 2012 at 8:31am
  20. Based on some of the article links on that page that deal with Mr. Perkins, I get the feeling that the “gay divorce” angle is something HE created

    Posted on Monday, April 23, 2012 at 8:32am
  21. I’m going to buy some at work today lol and I’m going to draw faces on the candy to show there a gay couple, but I don’t like the divorce thing :/ think of the kids who have anger management and depression because there parents are getting divorced. :/

    Posted on Monday, April 23, 2012 at 8:33am
  22. wow really?

    Posted on Monday, April 23, 2012 at 8:34am
  23. Why couldn’t they be getting married instead od divorced? Ah, who cares?

    Posted on Monday, April 23, 2012 at 8:35am
  24. I dont care if Mike and Ike are gay, theyre fucking delicious

    Posted on Monday, April 23, 2012 at 8:36am
  25. They ought to pick up Perkins’ quotes as part of their advertising campaign–something like, “We’re sorry that even conservative religious leaders are upset at our divorce…” Take his idiocy and turn it around on him, folks!

    Posted on Monday, April 23, 2012 at 8:39am
  26. ppl r dumb. its CANDY! how can it b gay?! its been around for decades without raising homophobic suspicion, y now?

    Posted on Monday, April 23, 2012 at 8:41am
  27. candy just can’t be candy anymore? thats sad

    Posted on Monday, April 23, 2012 at 8:44am
  28. You mean like how we objectify and let 12, 13 yr. old girls walk around dressed like hookers?

    Posted on Monday, April 23, 2012 at 8:45am
  29. lol who gives a crap.

    Posted on Monday, April 23, 2012 at 8:51am
  30. this is stupid

    Posted on Monday, April 23, 2012 at 8:52am
  31. A) It’s candy. B) No one knows if they’re gay, and most people don’t care. C) I’m starting to think Tony Perkins is either closeted or paranoid because he’s connecting things to the LGBTQ community that don’t make sense. And finally C) IT’S JUST CANDY.

    Posted on Monday, April 23, 2012 at 8:52am
  32. ok, everyone go buy a handful today =)

    Posted on Monday, April 23, 2012 at 8:59am
  33. Hmm. I don’t know about you, but I question M&M’s… *rolls eyes*

    Posted on Monday, April 23, 2012 at 9:01am
  34. Really, the desperation of the Conservatives is comical! Is this joker being funded, in part, by companies producing artificial sweetener, or something? LOL Hey, “two birds with one stone,” could be his motivation. What a joke!

    Posted on Monday, April 23, 2012 at 9:04am
  35. Dammit, I liked the wildberry ones. Better switch to something else so I don’t catch the gay…
    what about Skittles?

    Posted on Monday, April 23, 2012 at 9:06am
  36. Just because it rhymes like Adam and Steve doesn’t make anything gay! Jeeze. M&M’s are next bc they stand for a same-sex couple’s names. Stupid paranoid douche.

    Posted on Monday, April 23, 2012 at 9:06am
  37. Woah Chrissy lol. High five! :)

    Posted on Monday, April 23, 2012 at 9:07am
  38. I find that funny, because I’ve always liked them. Lol

    Posted on Monday, April 23, 2012 at 9:19am
  39. I’m actually finding some comfort in the thought that Mr Perkins has had to resort to worrying about candy. Clearly he hasn’t had the success he hoped for with trying to demonize actual gay people. I thought this story might be from The Onion at first. Do people still send money to this guy? Really?

    Posted on Monday, April 23, 2012 at 9:20am
  40. Don’t people ‘sexualize’ products by putting sexy women in ads? Like for booze, cars, and a million other products in ad campaigns? Why try to make this a homophobic issue?

    Posted on Monday, April 23, 2012 at 9:21am
  41. I can taste the liberals..baked right in!

    Posted on Monday, April 23, 2012 at 9:26am
  42. sounds like it should be on onion

    Posted on Monday, April 23, 2012 at 9:28am
  43. Bert and ernie’s wedding

    Posted on Monday, April 23, 2012 at 9:35am
  44. Oh Good…I like Mike. Never been a big fan of Ike. Oh, and PS: Tony Perkins is a polarizing jackass, no different from Ann Coulter or Rush Limbaugh, only he likes to pick on gays specifically. He should be ignored and/or ridiculed as the situation merits.

    Posted on Monday, April 23, 2012 at 10:20am
  45. damn!

    Posted on Monday, April 23, 2012 at 10:24am
  46. Tony needs to stop sexualizing everything.

    Posted on Monday, April 23, 2012 at 11:14am
  47. So thaaaats why Mike was crossed off the box.. oh ike, you bitch.. lol

    Posted on Monday, April 23, 2012 at 11:26am
  48. I wish Mike & Ike were getting married, instead. They’re better when they’re together. :-)

    Posted on Monday, April 23, 2012 at 11:39am
  49. oh good grief charlie brown

    Posted on Monday, April 23, 2012 at 11:40am
  50. Laughing out loud

    Posted on Monday, April 23, 2012 at 11:52am
  51. lol

    Posted on Monday, April 23, 2012 at 12:36pm
  52. omg, enough is enough, to now attack candy, that has been around since I was a little girl…..get a life……

    Posted on Monday, April 23, 2012 at 12:58pm
  53. true story?

    Posted on Monday, April 23, 2012 at 1:00pm
  54. I always have loved Mike and Ike’s – now I know why!!

    Posted on Monday, April 23, 2012 at 1:50pm
  55. …seriously? Just wow. o.O

    Posted on Monday, April 23, 2012 at 1:56pm
  56. but how can candies BE gay? How do we even know the candies’ genders?

    Posted on Monday, April 23, 2012 at 3:29pm
  57. What an idiot! He has nothing better to worry about than CANDY! Remember when Dan Quayle got al upset with Murphy Brown having a baby out of wedlock–he didn’t seem to know that she was a FICTIONAL character in a sit-com! What about the TRUE tragedies such as 50+% divorce rate among ACTUAL HUMAN straight couples, or children committing suicide because of teasing and bullying, or the suicide bombers killing innocents in Afghanistan in the name of religion. When we give fools like this publicity and recognition, we are catering to their evil and their stupidity. I cannot imagine ANY child worrying about poor little Ike and Mike being gay!

    Posted on Monday, April 23, 2012 at 3:38pm
  58. Lord Jesus! Mike and Ike have been around for DECADES! NOW they are Gay? Asshat!

    Posted on Monday, April 23, 2012 at 3:56pm
  59. but…but..it just a candy name O.O

    Posted on Monday, April 23, 2012 at 7:58pm