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‘One Million Moms’ gives up campaign against Ellen DeGeneres, JC Penney

Thursday, March 8, 2012

Anti-gay group “One Million Moms” announced Thursday it has abandoned its campaign against retailer JC Penney over its recent hiring of popular daytime television talk-show host Ellen DeGeneres as its spokesperson.

In an interview with Christian news outlet OneNewsNow.com, “One Million Moms” Director Monica Cole says that “other issues require her group’s attention, so OMM is moving on.”

Ellen DeGeneres, in character for a period JC Penney commercial.

One Million Moms, “a project of the American Family Association (AFA)” — an organization designated as a hate group by the Southern Poverty Law Center (SPLC) — launched a public campaign last month demanding that the retailer fire DeGeneres because she’s gay.

“DeGeneres is not a true representation of the type of families that shop at their store,” the group wrote on its website. “More sales will be lost than gained unless they replace their spokesperson quickly. Unless J.C. Penney decides to be neutral in the culture war, then their brand transformation will be unsuccessful.”

AFA spokesperson Bryan Fisher went so far as to say that JC Penney’s hiring of DeGeneres would lead to depression, suicide, and breast cancer among women who become lesbians due to the store’s choice of spokesperson.

JC Penney officials dismissed the group’s demands, and stood firmly behind DeGeneres.

“We share the same fundamental values as Ellen,” said JC Penney President, Michael Francis.

“Turns out ‘one million’ anti-gay activists just can’t compare to the millions more – moms, dads, sons and daughters alike – who agree with J.C. Penney that no person should be fired simply for being gay,” said GLAAD spokesperson Herndon Graddick.

“As a result of this failed attempt to oust Ellen, more people than ever are now speaking out against the injustices faced by hardworking LGBT Americans in the workplace.”

Cole said she believes “One Million Moms” has done its job “by educating members about the retailer and urging them to take their business elsewhere.”

“Not that anyone’s counting… for a group that calls themselves ‘One Million Moms,’ they only have 40,000 members on their (Facebook) page,” DeGeneres noted, addressing the controversy on her show last month.

DeGeneres’ commercials for JC Penney debuted during the Academy Awards telecast last month, and can be viewed here.

Last week, One Million Moms turned its attention to Toys R Us, demanding it remove from its shelves the Archie comic book that prominently features a same-sex couple on its cover.

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64 more reader comments:

  1. Win!

    Posted on Thursday, March 8, 2012 at 9:17pm
  2. Good because I saw some of her commercials tonight…they made me laugh!!!

    Posted on Thursday, March 8, 2012 at 9:17pm
  3. WIN!

    Posted on Thursday, March 8, 2012 at 9:17pm
  4. She’s just too wonderful to hate on

    Posted on Thursday, March 8, 2012 at 9:18pm
  5. wooo hoo take that JEALOUS!

    Posted on Thursday, March 8, 2012 at 9:18pm
  6. :-{P}

    Posted on Thursday, March 8, 2012 at 9:18pm
  7. Yay!

    Posted on Thursday, March 8, 2012 at 9:18pm
  8. HUZZAH!!!! I love JCP!

    Posted on Thursday, March 8, 2012 at 9:18pm
  9. Hooray! Big victory!

    Posted on Thursday, March 8, 2012 at 9:19pm
  10. How can you go after someone that does so much good in this WORLD?

    Posted on Thursday, March 8, 2012 at 9:19pm
  11. oh no!! now i have less of a reason to show at JCP….. :’(

    Posted on Thursday, March 8, 2012 at 9:19pm
  12. FABULOUSNESS 1…..bigotry 0

    Posted on Thursday, March 8, 2012 at 9:19pm
  13. Umm, that was easy. They aren’t very strong, are they?

    Posted on Thursday, March 8, 2012 at 9:19pm
  14. To Evans: They’re an offshoot of the American Family Association. What did you expect?

    Posted on Thursday, March 8, 2012 at 9:20pm
  15. One Million Mom’s against Mother Teresa *Coming Soon*. One Million Mom’s protest Princess Diana’s rememberance ceremony *2013*.

    Posted on Thursday, March 8, 2012 at 9:21pm
  16. victory!!

    Posted on Thursday, March 8, 2012 at 9:21pm
  17. What a “duh” moment!

    Posted on Thursday, March 8, 2012 at 9:23pm
  18. That’s cause they’re too busy protesting Toys R Us! 40k only spreads so far!

    Posted on Thursday, March 8, 2012 at 9:24pm
  19. Well of course they gave up. It was a waste of time

    Posted on Thursday, March 8, 2012 at 9:25pm
  20. They should just give up ALL TOGETHER!

    Posted on Thursday, March 8, 2012 at 9:27pm
  21. *applause*

    Posted on Thursday, March 8, 2012 at 9:28pm
  22. Go after the hipocritical church people, not the hard working positive, good people, who just happen to be gay, there are more heterosexuals to fear than gays!! Love you Ellen!!!!!!!!!!!!!

    Posted on Thursday, March 8, 2012 at 9:28pm
  23. One million ignorant homophobic, heterosexist Mom’s is a better name for the group!

    Posted on Thursday, March 8, 2012 at 9:29pm
  24. Good riddence!!! Why don’t they concentrate on actually following what their saviour says instead of putting all their energy into hating innocent people?!

    Posted on Thursday, March 8, 2012 at 9:30pm
  25. Sweet Victory…. Retailer is never getting revenge.<3

    Posted on Thursday, March 8, 2012 at 9:30pm
  26. Those moms should be home taking care of their kids not trying to create divisions

    Posted on Thursday, March 8, 2012 at 9:33pm
  27. They didn’t even have a campaign! They are a HUGE joke! Their is not even a million fans anyways….. Dumbasses! They are more like: One million Morons! Oops… I mean 44 thousand morons! ;)

    Posted on Thursday, March 8, 2012 at 9:39pm
  28. Its cuz she’s a raging sass queen! :D <3

    Posted on Thursday, March 8, 2012 at 9:44pm
  29. OMM are just a bunch of dumb trolls. I’m so happy for Ellen, and everybody that had her back. Being gay is not a label and you should be damn proud of who you are! <3

    Posted on Thursday, March 8, 2012 at 9:46pm
  30. Surely these Moms can make better use of their time than campaigning against a retailer over who they hire…

    Posted on Thursday, March 8, 2012 at 9:46pm
  31. finally realized how pointless their rampage was, huh

    Posted on Thursday, March 8, 2012 at 9:50pm
  32. yay! we won! i am not a commercial lover and i mute almost all of them. but i did see one of them and it was really funny. i had emailed jcpenney when i’d read about the one million dorks campaign, and they sent me a great note back saying they felt their decision to use ellen in their ads was the right thing for them. and we all agree. now what are the million dorks going to go after? hmmm. whatever it is, i’m against it!

    Posted on Thursday, March 8, 2012 at 9:54pm
  33. SMDH ! And all the GOOD she has done for so many people ! She is a keeper she is 1 in a million !

    Posted on Thursday, March 8, 2012 at 10:06pm
  34. Spanked one million moms’, way to go Ellen & JCT!

    Posted on Thursday, March 8, 2012 at 10:07pm
  35. Sooo to all the depressed, suicidal, and breast cancer striken girls out there: you must be a lesbian. SERIOUSLY?! Wtf people?! Does anyone have a clue or an education anymore? People these days have no lives and are so pathetic.

    Posted on Thursday, March 8, 2012 at 10:07pm
  36. I don’t think there are one million moms. No such thing. Either it’s a party of one or 100.

    Posted on Thursday, March 8, 2012 at 10:16pm
  37. I love this commercial! I love Ellen!!

    Posted on Thursday, March 8, 2012 at 10:21pm
  38. Breast cancer??? Really??? HOW FU*King stupid!!!

    Posted on Thursday, March 8, 2012 at 10:27pm
  39. Now if only we can get Target back!

    Posted on Thursday, March 8, 2012 at 10:32pm
  40. Haters lose! As it should be :)

    Posted on Thursday, March 8, 2012 at 10:44pm
  41. SHAME

    Posted on Thursday, March 8, 2012 at 10:48pm
  42. only because they suddenly realized they in the minority all of a sudden, its going to be a domino effect..

    Posted on Thursday, March 8, 2012 at 10:51pm
  43. The mostly male AFA gave up good job Ellen they just put a spotlight on her fabulousness and made us even stronger.

    Posted on Thursday, March 8, 2012 at 10:52pm
  44. that translates to both elderly republican spinsters got bored. LOL

    Posted on Thursday, March 8, 2012 at 10:56pm
  45. glad to hear that but we all know they are just gonna find another target to beat up on *sighs*

    Posted on Thursday, March 8, 2012 at 11:03pm
  46. LOVE HER COMMERCIALS..Too Funny

    Posted on Thursday, March 8, 2012 at 11:09pm
  47. Woot woot!!! You show them Ellen!!!

    Posted on Thursday, March 8, 2012 at 11:10pm
  48. Ellen gives lesbians like me a bad name…Ellen, Rosie and every other one that has to announce it and make it a big deal that they are an actress and they are “gay” – Just be gay, if people find out, they find out but you don’t have to come out on national tv and make a big deal about it, we already knew.

    Posted on Thursday, March 8, 2012 at 11:15pm
  49. Yes and now they are going after Toys R Us and Archie comics. Absurd!

    Posted on Friday, March 9, 2012 at 5:20am
  50. Ellen is the best

    Posted on Friday, March 9, 2012 at 5:46am
  51. Shout those silly ass homophobic racists DOWN!

    Posted on Friday, March 9, 2012 at 6:04am
  52. I love Ellen. I really do. If I were lesbian, I would stalk her if Portia wasn’t in the picture. She is beautiful both inside and out.

    Posted on Friday, March 9, 2012 at 6:07am
  53. whoop whoop! can’t wait to see what this tiny group of bored moms tries to bring down next.

    Posted on Friday, March 9, 2012 at 6:26am
  54. Ha ha. Can you say EPIC FAIL?

    Posted on Friday, March 9, 2012 at 7:03am
  55. Well no kidding! Thanks for all you do Ellen!

    Posted on Friday, March 9, 2012 at 7:43am
  56. Love Ellen <3 She’s so awesome.

    Posted on Friday, March 9, 2012 at 7:50am
  57. YAY ELLEN!

    Posted on Friday, March 9, 2012 at 8:18am
  58. you go girl!!! my haters are my motivators!!!

    Posted on Friday, March 9, 2012 at 8:38am
  59. I like Ellen

    Posted on Friday, March 9, 2012 at 9:03am
  60. This group got smacked down and nothing of value was lost :-) Bye bitches

    Posted on Friday, March 9, 2012 at 9:35am
  61. Wow they gave up so easy…LOL

    Posted on Friday, March 9, 2012 at 10:35am
  62. good those idots give christians a bad name!!!!! The bible says God so loved us and when he said that he meant us all!!! even those who still shop at JC PENNY lol

    Posted on Friday, March 9, 2012 at 10:36am
  63. Posted on Friday, March 9, 2012 at 11:26am
  64. Hate never wins.

    Posted on Friday, March 9, 2012 at 11:37am