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Anti-gay group “One Million Moms” announced Thursday it has abandoned its campaign against retailer JC Penney over its recent hiring of popular daytime television talk-show host Ellen DeGeneres as its spokesperson.
In an interview with Christian news outlet OneNewsNow.com, “One Million Moms” Director Monica Cole says that “other issues require her group’s attention, so OMM is moving on.”
One Million Moms, “a project of the American Family Association (AFA)” — an organization designated as a hate group by the Southern Poverty Law Center (SPLC) — launched a public campaign last month demanding that the retailer fire DeGeneres because she’s gay.
“DeGeneres is not a true representation of the type of families that shop at their store,” the group wrote on its website. “More sales will be lost than gained unless they replace their spokesperson quickly. Unless J.C. Penney decides to be neutral in the culture war, then their brand transformation will be unsuccessful.”
AFA spokesperson Bryan Fisher went so far as to say that JC Penney’s hiring of DeGeneres would lead to depression, suicide, and breast cancer among women who become lesbians due to the store’s choice of spokesperson.
JC Penney officials dismissed the group’s demands, and stood firmly behind DeGeneres.
“We share the same fundamental values as Ellen,” said JC Penney President, Michael Francis.
“Turns out ‘one million’ anti-gay activists just can’t compare to the millions more – moms, dads, sons and daughters alike – who agree with J.C. Penney that no person should be fired simply for being gay,” said GLAAD spokesperson Herndon Graddick.
“As a result of this failed attempt to oust Ellen, more people than ever are now speaking out against the injustices faced by hardworking LGBT Americans in the workplace.”
Cole said she believes “One Million Moms” has done its job “by educating members about the retailer and urging them to take their business elsewhere.”
“Not that anyone’s counting… for a group that calls themselves ‘One Million Moms,’ they only have 40,000 members on their (Facebook) page,” DeGeneres noted, addressing the controversy on her show last month.
DeGeneres’ commercials for JC Penney debuted during the Academy Awards telecast last month, and can be viewed here.
Last week, One Million Moms turned its attention to Toys R Us, demanding it remove from its shelves the Archie comic book that prominently features a same-sex couple on its cover.
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Win!
Good because I saw some of her commercials tonight…they made me laugh!!!
WIN!
She’s just too wonderful to hate on
wooo hoo take that JEALOUS!
:-{P}
Yay!
HUZZAH!!!! I love JCP!
Hooray! Big victory!
How can you go after someone that does so much good in this WORLD?
oh no!! now i have less of a reason to show at JCP….. :’(
FABULOUSNESS 1…..bigotry 0
Umm, that was easy. They aren’t very strong, are they?
To Evans: They’re an offshoot of the American Family Association. What did you expect?
One Million Mom’s against Mother Teresa *Coming Soon*. One Million Mom’s protest Princess Diana’s rememberance ceremony *2013*.
victory!!
What a “duh” moment!
That’s cause they’re too busy protesting Toys R Us! 40k only spreads so far!
Well of course they gave up. It was a waste of time
They should just give up ALL TOGETHER!
*applause*
Go after the hipocritical church people, not the hard working positive, good people, who just happen to be gay, there are more heterosexuals to fear than gays!! Love you Ellen!!!!!!!!!!!!!
One million ignorant homophobic, heterosexist Mom’s is a better name for the group!
Good riddence!!! Why don’t they concentrate on actually following what their saviour says instead of putting all their energy into hating innocent people?!
Sweet Victory…. Retailer is never getting revenge.<3
Those moms should be home taking care of their kids not trying to create divisions
They didn’t even have a campaign! They are a HUGE joke! Their is not even a million fans anyways….. Dumbasses! They are more like: One million Morons! Oops… I mean 44 thousand morons! ;)
Its cuz she’s a raging sass queen! :D <3
OMM are just a bunch of dumb trolls. I’m so happy for Ellen, and everybody that had her back. Being gay is not a label and you should be damn proud of who you are! <3
Surely these Moms can make better use of their time than campaigning against a retailer over who they hire…
finally realized how pointless their rampage was, huh
yay! we won! i am not a commercial lover and i mute almost all of them. but i did see one of them and it was really funny. i had emailed jcpenney when i’d read about the one million dorks campaign, and they sent me a great note back saying they felt their decision to use ellen in their ads was the right thing for them. and we all agree. now what are the million dorks going to go after? hmmm. whatever it is, i’m against it!
SMDH ! And all the GOOD she has done for so many people ! She is a keeper she is 1 in a million !
Spanked one million moms’, way to go Ellen & JCT!
Sooo to all the depressed, suicidal, and breast cancer striken girls out there: you must be a lesbian. SERIOUSLY?! Wtf people?! Does anyone have a clue or an education anymore? People these days have no lives and are so pathetic.
I don’t think there are one million moms. No such thing. Either it’s a party of one or 100.
I love this commercial! I love Ellen!!
Breast cancer??? Really??? HOW FU*King stupid!!!
Now if only we can get Target back!
Haters lose! As it should be :)
SHAME
only because they suddenly realized they in the minority all of a sudden, its going to be a domino effect..
The mostly male AFA gave up good job Ellen they just put a spotlight on her fabulousness and made us even stronger.
that translates to both elderly republican spinsters got bored. LOL
glad to hear that but we all know they are just gonna find another target to beat up on *sighs*
LOVE HER COMMERCIALS..Too Funny
Woot woot!!! You show them Ellen!!!
Ellen gives lesbians like me a bad name…Ellen, Rosie and every other one that has to announce it and make it a big deal that they are an actress and they are “gay” – Just be gay, if people find out, they find out but you don’t have to come out on national tv and make a big deal about it, we already knew.
Yes and now they are going after Toys R Us and Archie comics. Absurd!
Ellen is the best
Shout those silly ass homophobic racists DOWN!
I love Ellen. I really do. If I were lesbian, I would stalk her if Portia wasn’t in the picture. She is beautiful both inside and out.
whoop whoop! can’t wait to see what this tiny group of bored moms tries to bring down next.
Ha ha. Can you say EPIC FAIL?
Well no kidding! Thanks for all you do Ellen!
Love Ellen <3 She’s so awesome.
YAY ELLEN!
you go girl!!! my haters are my motivators!!!
I like Ellen
This group got smacked down and nothing of value was lost :-) Bye bitches
Wow they gave up so easy…LOL
good those idots give christians a bad name!!!!! The bible says God so loved us and when he said that he meant us all!!! even those who still shop at JC PENNY lol
Come and join the celebration! :-)
http://www.facebook.com/pages/1-Million-people-who-support-Ellen-for-JC-Penney/171435642966371
Hate never wins.