JC Penney debuts Ellen DeGeneres commercials during Oscar telecast

Ellen DeGeneres

Ellen DeGeneres

During last night’s Academy Awards broadcast, retail giant J.C. Penney debuted five new commercials featuring hugely popular daytime television talk-show host Ellen DeGeneres.

Ellen DeGeneres

You may recall that just weeks ago, JC Penney came under fire from the anti-gay group “One Million Moms” over its recent hiring DeGeneres as its spokesperson.

One Million Moms, “a project of the American Family Association” — an organization designated as a hate group by the Southern Poverty Law Center (SPLC) — launched an unsuccessful campaign demanding that the retailer fire DeGeneres because she’s gay.

JC Penney have been unwavering in their support for DeGeneres, and released a statement saying they “stand behind [their] partnership.”

“We share the same fundamental values as Ellen,” noted the company’s President, Michael Francis. “At J. C. Penney, we couldn’t think of a better partner to help us put the fun back into the retail experience.”

In case you missed last nights Oscar telecast, you can watch DeGeneres’ commercials for JC Penney here:

On her show last week, DeGeneres previewed the commercial with these outtakes:

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