‘Amplifier’ awards to honor fair, accurate portrayal of LGBT people in advertising

'I Love My Boo' campaign.

'I Love My Boo' campaign.

The Gay & Lesbian Alliance Against Defamation (GLAAD) on Friday announced the award recipients for the 2011 GLAAD Amplifier Awards, formerly called the GLAAD Media Awards in Advertising.

'I Love My Boo' campaign.

The annual event honors those that elevate and promote images in advertising that include fair and accurate representations of the LGBT community.

Among this year’s award recipients are: Google’s television ad (below) for Chrome “The Web is What You Make of It: It Gets Better Project,” American Airlines’ “Beach Towel” outdoor ad campaign, Allstate’s “Protection for All” ads, Wells Fargo’s print ads for LGBT financial advisors, and the “I Love My Boo” campaign by New York‘s first HIV/AIDS non-profit organization, GMHC.

“When the GLAAD Media Awards began recognizing news and entertainment media 23 years ago, fair and accurate images of LGBT people were few and far between,” said GLAAD Acting President Mike Thompson. “As a result of programs like the GLAAD Media Awards, LGBT images in the media grew rapidly.”

“The advertising industry is still behind news and entertainment media in terms of including images that reflect the diversity of LGBT people. By highlighting the great work of all of our award recipients with an Amplifier Award, we hope their corporate peers will begin including our community in ads which accurately reflect the fabric of American culture today.”

GLAAD also announced that Allstate will receive the Corporate Responsibility Award for its long-standing and public commitment to the LGBT community, and will present Bob Witeck and Wesley Combs with the Public Visibility Award in recognition of their careers advocating for LGBT inclusion in media and marketing.

The GLAAD Amplifier Awards will be held in New York on October 4.

A complete list of award recipients can be found here.

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