Media Matters on Monday kicked off its “DropFox” campaign by urging Orbitz, an online travel site, to pull its ads from the anti-LGBT Fox News network.
Three high-profile gay rights organizations — GLAAD, Courage Campaign and Equality Matters — signed the letter to Orbitz CEO Barney Harford, asking that the company no longer support Fox News through ad revenue.
Media Matters’ multi-issue DropFox campaign aims to hold Fox News accountable for its hate speech, misinformation, and other alarming deviations from the usual standards of a news organization.
The campaign includes an online ad component to raise awareness about Orbitz’s financial support for Fox News.
“Orbitz risks alienating gay and lesbian customers by giving ad dollars to Fox News, a network that blatantly promotes an anti-gay political agenda,” said Ilyse Hogue, Senior Adviser at Media Matters.
By sponsoring Fox News, advertisers are associating their brand with anti-LGBT bigotry, said Media Matters, in a news release. The site has cited dozens of anti-LGBT attacks on Fox News broadcasts; you can see them here.
Media Matters for America is a web-based, non-profit organization that monitors, analyzes and corrects conservative misinformation in the U.S. media.