Media Matters on Monday kicked off its “DropFox” campaign by urging Orbitz, an online travel site, to pull its ads from the anti-LGBT Fox News network.
Three high-profile gay rights organizations — GLAAD, Courage Campaign and Equality Matters — signed the letter to Orbitz CEO Barney Harford, asking that the company no longer support Fox News through ad revenue.
Media Matters’ multi-issue DropFox campaign aims to hold Fox News accountable for its hate speech, misinformation, and other alarming deviations from the usual standards of a news organization.
The campaign includes an online ad component to raise awareness about Orbitz’s financial support for Fox News.
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“Orbitz risks alienating gay and lesbian customers by giving ad dollars to Fox News, a network that blatantly promotes an anti-gay political agenda,” said Ilyse Hogue, Senior Adviser at Media Matters.
By sponsoring Fox News, advertisers are associating their brand with anti-LGBT bigotry, said Media Matters, in a news release. The site has cited dozens of anti-LGBT attacks on Fox News broadcasts; you can see them here.
Media Matters for America is a web-based, non-profit organization that monitors, analyzes and corrects conservative misinformation in the U.S. media.