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Lady Gaga cancels exclusive deal with Target over anti-gay donations

Wednesday, March 9, 2011

Lady Gaga has canceled her exclusive deal with Target to carry the deluxe edition of her next release, “Born This Way.”

Gaga told Billboard magazine that her relationship with the Minnesota-based retail was tied to their “reform,” supporting the gay community and making up for past “mistakes.” When that didn’t happen, she decided to end the deal.

A source close to Lady Gaga confirms to The Advocate that the entertainer has dissolved her deal with Target over the chain’s controversial political donations.

“She and Target didn’t see eye to eye on Target’s policy of political donations and how they affect the LGBT community,” the source tells The Advocate exclusively.

Target came under fire last year when it was reported it donated $150,000 to MN Forward, a political action committee that supported anti-gay candidate Tom Emmer in his failed 2010 run for governor of Minnesota.

The deal with Target was an to offer an exclusive deluxe edition, which included the standard tracks along with three new songs and five remixes.

The title single has been released and quickly became a gay-rights anthem of sorts. The full album is scheduled to be released in May.

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28 more reader comments:

  1. good for Her! thanks for standing UP of w is right!

    Posted on Wednesday, March 9, 2011 at 11:10am
  2. good for her…its not about the money!

    Posted on Wednesday, March 9, 2011 at 11:12am
  3. Right on GaGa!

    Posted on Wednesday, March 9, 2011 at 11:13am
  4. RIGHT ON GAGA!

    Posted on Wednesday, March 9, 2011 at 11:14am
  5. Im glad she cancelled the deal

    Posted on Wednesday, March 9, 2011 at 11:15am
  6. “Good for her”? Oh, please. She knew what they did when she formed the deal. I think she only inked the deal so she could drop them for the actions we were all already aware of just to make herself look all righteous. She’s a joke and she’s capitalizing on our community. We’ve gotta stop placing her in such high regard.

    Posted on Wednesday, March 9, 2011 at 11:15am
  7. Please post more info…I had no idea target had an anti-gay platform.

    Posted on Wednesday, March 9, 2011 at 11:17am
  8. Agreed, Catherine.

    Posted on Wednesday, March 9, 2011 at 11:18am
  9. @Catherine
    While that’s probably true, nevertheless she is still raising awareness and that’s good enough for me.

    Posted on Wednesday, March 9, 2011 at 11:19am
  10. I live in Minnesota! Thank you, Lady Gaga! You tell ‘em <3

    Posted on Wednesday, March 9, 2011 at 11:24am
  11. I agree where it’s concerned that she probably already knew. But, she’s making people aware of what they did. So, it’s all good in my book.

    Posted on Wednesday, March 9, 2011 at 11:33am
  12. Sweet! Way to go GaGa

    Posted on Wednesday, March 9, 2011 at 11:39am
  13. Here is someone who talks the talks and walks the walks. Please someone give GaGa a cape!! She is such a damn fighter and hero for our community!!

    Posted on Wednesday, March 9, 2011 at 11:41am
  14. LUV U ALWAYS GAGA………….WAY 2 GO !!!!!

    Posted on Wednesday, March 9, 2011 at 11:42am
  15. Who cares? She has limited talent and mediocre looks.

    Posted on Wednesday, March 9, 2011 at 11:42am
  16. Love love me some lady gaga

    Posted on Wednesday, March 9, 2011 at 11:44am
  17. Wow….ok if we actually READ the article it states that she made the agreement with the requirement that Target reform past actions…when they didn’t follow through, she canceled. IMO it was an attempt at a positive resolution for all, nothing wrong with that!

    Posted on Wednesday, March 9, 2011 at 11:53am
  18. Oh stop being dramatic. You have no proof to support your claims that she made this deal while being aware they gave money to anti-gay supporters. Plus what does it matter? Maybe she thought about it and decided against it after a while… Youre just giving her shit because of the timing? Furthermore, its also a possibility that deals such as this don’t come as a stand alone thing. Maybe there are contracts or long term deals that involve multiple future releases..I don’t know, but It doesn’t matter. But just being negative without reason is senseless. She can bring attention to lgbt issues and I’m NOT complaining. Lady gaga conspiracies are just too much. Maybe this is all her plan, so she can take over the world! Oh no, let’s reject a pop culture icon lgbt ally because she may be out to control your mind. Also, I don’t care if she “uses” the lgbt community, we need the attention I think.

    Posted on Wednesday, March 9, 2011 at 11:55am
  19. Posted on Wednesday, March 9, 2011 at 12:16pm
  20. Ok after reading all these you people have left me minus a comment. :}

    Posted on Wednesday, March 9, 2011 at 12:18pm
  21. I think she’s amazing!! To Hell w the Haters. She’s an advocate for us and we should be appreciative of that.

    Posted on Wednesday, March 9, 2011 at 12:30pm
  22. I’m torn. while it’s obvious that Lady Gaga is a gay supporter for the sake of straight publicity…and that this is obviously a stunt to produce outrage and, in turn, more publicity…

    It’s still publicizing the fact that Target donates to anti-gay support, which I wouldn’t have known about if not for this release. So, I’m glad for the outcome, but not so much for her intentions.

    Posted on Wednesday, March 9, 2011 at 12:37pm
  23. YAYYYYY :D leaves me with one less place to find her album, I’ll just get it from BestBuy

    Posted on Wednesday, March 9, 2011 at 12:41pm
  24. oh my god. shut the fuck up about her doing the right thing for “publicity”….jesus god, she can never please some of you people, can she? idiots.

    Posted on Wednesday, March 9, 2011 at 1:51pm
  25. good for you lady gaga, i,m not buying there either

    Posted on Wednesday, March 9, 2011 at 2:24pm
  26. TARGET IS TARGAY at least thats what ppl round here call it and i’m pissed that they have stuf other stores don’t!also because they didn’t hire me 6 years was it thier pyschological test with builtin gaydar?

    Posted on Wednesday, March 9, 2011 at 2:33pm
  27. woohoo.. go go gaga

    Posted on Wednesday, March 9, 2011 at 3:28pm
  28. Wow …. really guys do your research before making negative comments about Target. They are extremely gay- friendly and also sponsor pride in Minneapolis . Everybody makes mistakes and they did last year with that donation but it was not solely donated for anti-gays. We should support a company that supports us and that would be Target over any other retail department store …. they love gays :)

    Posted on Sunday, March 13, 2011 at 9:52am