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GMHC launches ‘I Love My Boo’ campaign aimed at Black, Latino gays

Friday, October 8, 2010

Community organizations, activists, local politicians and others joined together in New York City this week to celebrate the debut of the Gay Men’s Health Crisis (GMHC) “I Love My Boo” campaign which will be posted in 1,000 subway cars and 150 subway stations during the month of October.

According to GMHC, “I Love My Boo” will be a multifaceted social marketing campaign that thoughtfully increases the visibility of Black and Latino gay men.

This campaign educates the community at-large, and promotes acceptance and understanding in a climate where gay men of color are seldom represented favorably in the media.

The “I Love My Boo” campaign speaks to, and celebrates, gay men of color by highlighting their strengths and resiliencies. Rather than only sexualizing gay relationships, with chiseled bodies and glossy imagery, the beauty of this campaign is that it features intimacy and focuses on what is possible for gay men of color as they express trust, respect and commitment for one another.

The campaign “reinforces GMHC’s ongoing commitment — since our earliest days — in addressing homophobia and reducing the spread of HIV among gay men,” said Dr. Marjorie Hill, GMHC’s Chief Executive Officer.

“The campaign directly challenges homophobia, and acknowledges the value of love, sex, desire, and relationships in the lives of gay men while encouraging dialogue,” she added.

Noting racial disparities and HIV/AIDS prevention is nothing new, the GMHC shared grim figures for black and Latino gays in the country who are infected with HIV.

The Centers for Disease Control and Prevention (CDC) released a report just last week that revealed that 1 in 5 gay and bisexual men are infected with HIV. Half of those men 44% are not even aware of it. What’s more saddening is that gays of color — Latino and black men, were the most likely to be oblivious of their HIV status.

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6 more reader comments:

  1. i was impress to see that out there are people care a lot about us as gay people not as objects and to be disrespected in all levels, as agay person we have full rights in the uk and i wish we would all have the same in all the usa reading the peace on the net about latino and blacks together was good i hope someday we all could be one bigger force to defend all our rights as equal as the plain man and woman on the streets today so lets us all unight to a better way of understanding of life.

    Posted on Sunday, October 10, 2010 at 6:03am
  2. As a heterosexual men. I am completely disgusted by such ad being placed in public (NYC subway) what are we teaching the youngsters? That it is all right to go out and experiment with the same sex. Aren't we supposed to be a Christian nation and as Christians we do believe in the Bible, and the Bible clearly states that homosexualism is forbidden while at the same time the Government is passing laws recognizing gay/lesbian marriages and the courts are upholding such recognition which leads me to believe are we really Christians as we claim or are pretending to be. I could go on and on. Think about it people, it's not about your feelings but rather what is morally correct.

    Posted on Thursday, November 4, 2010 at 7:56pm
  3. and who are you to dictate what's morally correct. being gay is surly that's the decision of the individual person and not of the nation

    Replied on Saturday, November 27, 2010 at 2:26pm
  4. hey Aristotle, christian doctrine is not the center of the universe, just your universe.

    Replied on Thursday, December 16, 2010 at 8:41pm
  5. hey bernard why are you even on this website to begin with if you have such a problem with homosexuals? The Bible says allot about allot of things. I hope you also don't eat shrimp, or ever slept next to a menstruating woman, or taken pride in your appearance, or lied, I SIR could ALSO go on and on. You want to CONDEMN homosexuality find a better reason than what the BIBLE says. I assure you that you can't find any other reason besides it 'squicks' you and oh how sad for you, as seeing heterosexual couples posing and/or slobbering all over each other EVERYWHERE squicks me. Grow up man, you're hating people based on ancient ideas, you are hating people for something they had no choice in. Think about it you can't/won't wake up tomorrow and decide to be gay, decide to be a different race, decide to a f*cking ogre for all i care. It isn't possible. Kindly educate yourself in the ways of gender and sexuality before you go spouting religious bullshit and crap about morality. Morality is subjective buddy.

    Posted on Tuesday, December 14, 2010 at 10:04pm
  6. FYI, we AREN’T a Christian nation, we are a nation of RELIGIOUS FREEDOM! Which means our country is built on a principle, not religion. As for heterosexual men being disgusted by seeing 2 men kiss in this ad, get over yourselves your hypocritical morons. 99.9% of straight men have not a drop of issue with 2 women making out, but were they to see 2 men holding hands, walking down the street, its like the whole damn world turned upside down. Honestly, I believe it is your PERSONALLY insecurity. I’d get that checked out.

    Posted on Saturday, September 3, 2011 at 12:36pm